MosaicHub is a great tool that helps businesses and entrepreneurs identify the thought-leaders throughout their industry. This will allow you to identify who they are talking to and what they are talking about. MosaicHub also offers a resource center where you can create and share your ideas within your industry.
FollowerWonk is a great tool when it comes to identifying a target audience. This allows you to search Twitter profiles for certain keywords in your industry, allowing you to find and build relationships with important individuals all over the world.
Problem 2: We don’t create the right type of content
Remember the questions we talked about?
The second question comes in here. When creating content to share on social media, it is important create a piece of content that caters to how your audience will want to view it.
All too often we see a business create a monotonous 3,000 word article and try to share it out to a group of individuals who aren’t willing to even read it. That is essentially like throwing a sheep into a pack of wolves and expecting them to have a conversation.
Well, okay, maybe it is not entirely like that, but you get the picture. Certain content just will not do well with certain demographics.
With social media being one of the leading factors in lead generation these days, it is incredibly important that you are creating quality, shareable content on a regular basis.
This is a great way to build yourself and your business up as a leading provider in your industry and establish trust and respect between yourself and the community.
Articles, infographics, contests and videos are all pieces of content that do very well on social media (Disclaimer: The content must be good!)..
Buzzsumo allows you to search specific keywords and it will show you pieces of content that were most popular based on social shares across Facebook, Twitter, LinkedIn, Pintrest, and Google+. This will give you an idea of where your audience is and what types of content they like.
Contests are always doing well in the social media world, and will help you raise awareness of your brand throughout a vast community. FluidReview allows a contest creator to set up and manage a contest efficiently through a smartphone.
“If you’re not pissing someone off on social media, you’re not using it aggressively enough.”
This is a great quote to keep in mind when managing your social media marketing campaigns; however, timing is going to be a key factor in the success of your social media crusade.
To get the most out of your social media marketing campaign it is important to analyze your audience and find out when the ideal time to put something in front of their face is.
For example if you are trying to present a piece of content to the business world, it is probably not a great idea to publish it at 5PM. At this time, most of your audience will be heading home from work and by the time they get home, it will be buried in an hour’s worth of other posts throughout their news feed. In this case, it may be better to shoot for a 1PM publishing time when people are getting back from lunch and checking their social media pages before diving into work.
It is important to understand that every audience’s ideal sharing time will differ. It is up to you to analyze this and strategize your content plan.
Buffer is a great way to schedule social media posts. This will allow you to set aside some time in the morning to schedule your posts to publish at the ideal time, and not worry about missing your window of opportunity for the day. It also tracks twitter analytics!
TweetReport will give you a hub of all the relevant Twitter chats in your industry – providing time, dates, and a short description. Keeping a schedule like this can ensure you will never miss a chance to share your insight and establish a name for yourself in the industry.
Overall, establishing yourself and your brand on social media in today’s world is one of the best ways to build relationships with influencers and customers. While it does require a lot of dedication, these tools can help pave the way to a successful social media marketing campaign without letting it take over your life.
Please feel free to follow me on Twitter and share any tools that you have used to assist in your social media campaigns in the comments!
Thank you for reading.
Guest Author: Taylor Tomita is a creative writer and musician residing in Boise, Idaho. He loves all aspects of marketing and social media, and spends too much time researching these topics. In his free time you can find him creating music or exploring the town in search of good pizza. Follow him on twitter.
Unplag provides an assurance that your content doesn’t infringe on the works of others. It is a reliable plagiarism checker offering various checking types including a check against the internet in real time and your database of files.
You can create a personal storage of your documents here to avoid self-plagiarism in the future. The history of all checks is saved, so that you can trace all the changes made in a text.
What’s hot? What’s not?
Today’s fast paced media world provides topics that change not only daily, but also hourly.
Transgender issues are a big topic today, and smartphone apps were yesterday. For topics, there is no need to re-invent the wheel – just create the best wheel on the market.
Use trends to generate new and unique ideas. If you feel you are “out of the loop” about what people are talking about, or if you need to hit a target market for demographic reasons, let these sites help you:
If you have an aHrefs paid account – you’re lucky.
Using a service such as a content explorer let’s you see the most shareable content in your niche. It works similarly to the previous two services – just put your niche keyword into the search bar and enjoy the result.
HaikuDeck is a simple, beautiful, and fun tool for creating presentations. Using this tool you can easily design any kind of presentation for any purpose: a presentation of a new business product, blog content, article illustration, etc.
If you have images or photos that require expert editing assistance, you can get some help at BeFunky.com.
I believe it’s the best online photo editor, for now. It is easy to use, free and comfortable.
One of the fastest growing trends in digital marketing today is the use of video. By giving a potential customer a “real life” perspective of the message you are trying to convey, you are engaging their senses in a whole new way.
For example, why just write about a great restaurant with website pages and reviews, when you can see and hear satisfied diner’s comments and impressions or get a virtual tour of the setting with a video on the site?
We all want to be “in” a movie and video content can give your website guest, or blog reader, that desire to be there, or to engage more directly.
Video production may seem daunting if you are not a Spielberg-type, but nowadays even young kids are learning about the basics of filming, which means there are more sources for you to use.
People love funny and engaging gifs. But almost all gifs are already published somewhere.
You can generate your own gifs (graphic interchange formats) with this tool – ImgFlip gif creation tool.
Voice overs or narration are great means of getting your content delivered effectively, but truly setting a tone for your message is more captivating.
This is where music plays a key role. Imagine talking about tropical vacations with soft ukulele music, or selling tattoo designs with funky vibe music, our subconscious also needs to be engaged throughout the delivery of your content.
Content marketing was supercharged by fast growing social networks that made content flow with little friction. Bloggers now could get attention by building tribes on social networks.
That friction was reduced further by mobiles that enabled one click sharing without being in front of the desk bound computer.
Smartphones and tablets increased the immediacy and the velocity.
Content sharing took to the road.
Brands became publishers
Brands like Coca Cola changed their marketing focus from creative excellence to content excellence. Other companies like Red Bull took this revolution seriously and created a 150 person publishing company hidden somewhere in the mountains of Austria. The drink company is becoming a media company.
The phrases and the words that are trotted out include: think like a publisher, inbound marketing, be authentic and engage. These were all trotted out in a world blinded by the latest new social network toy and multi-media delights.
We now have Snapchat, Periscope, Instagram and Meerkat. These are visual, snack size content platforms that thrive in a mobile centric world.
But content marketing also has a dark side.
It’s the challenge of standing out in an ocean of content. Three billion people are using the internet every day and that is going to double in the next few years. They are all creating content. One billion websites and counting makes cutting through the clutter a big task.
Content marketers need to grow up
But it’s time to grow up and get serious.
We have all been having fun in the sand box. We enjoy the traffic that content marketing creates and the engagement that it builds with your audience.
But its time to take off the blinkers and get to work.
It’s time to have that conversation that moves from creating online buzz and brand awarenesss for its own sake to “conversion”. At the end of the day content marketing should produce leads and sales.
Traffic is great to have and necessary, engagement is vital and social shares are powerful to amplify brand discovery.
But it is still about sales at the end of the day. Content marketers need to get over content marketing for content sake and realize it is about being commercial. It’s time to stop being fluffy and a bit more hard nosed.
So for content marketing to work you need to go beyond traffic and engagement. It’s now for content marketing that means business.
If you succeed at the first two but forget the third…you will fail.
Let’s look at how that works.
This is code for traffic. It’s where the action starts.
It’s clicks to your website, blog or online store. When you are discovered then people turn up to your website. They click on the link in Facebook, that tempting headline on Twitter or that Google search result.
There are only 2 ways to get this.
Traffic and eyeballs can be earned.
Build a social network on Twitter, Instagram and LinkedIn and it will bring you traffic. You can also do it on Facebook but this is heading towards being a waste of time.
Another way to earn it is to rank high in search engines. Being on the first page of Google is worth gold but it takes years to earn that authority and ranking.
But there is a problem with earned traffic. It takes time.
How do you earn traffic? Essentially there are 2 ways.
You build tribes on Facebook, Twitter and other social media networks such as YouTube. This takes years. But crack this nut and you get free crowd sourced marketing that is global.
One of the brands that does this well is the video game franchise Minecraft. They train their fans to create YouTube videos that drives traffic and discovery like crazy.
Search engines – Building authority on Google means that being found on the first page of Google search results brings a ton of traffic. This means creating such great content that other websites and blogs link to you.
Here is a powerful earned traffic source. A page one rank on Google.
Buying traffic accelerates discovery.
Big brands have the budget to buy that all important attention. Smaller brands are stuck between little budget and little time as they struggle to both work in the business and market the brand.
But the emerging truth is that paying for traffic on social networks is now almost essential. The free social media lunch is slowly slipping away.
What content do you need for discovery?
It’s varied and an inexact science.
The catchy and tempting headline that gets shared on social networks that get’s clicked
On Twitter its that visual content. It could be that mini-infographic that captures the eye as it streams past in theTwitter stream that gets shared
On Facebook it’s the quote turned into a visual image
That short vine video embedded on Twitter
A visual banner and headline that turns up on your Facebook profile that is a re-targeted
An entertaining or educational video on Youtube
The list goes on.
Its all about capturing attention at the top of the marketing funnel. Social media excels at the brand awareness task.
Engagement is code for content in a digital world.
Engagement doesn’t pay the bills but building trust and credibility with your prospects is essential. A blog post at first glance doesn’t produce sales. But this is where they start to see that you know your stuff.
You can be trusted to deliver value.
Content needs to catch attention at the first stage which is the fun part. But if you really want the prospect to believe and trust you then it needs something more. Long slow burning content that moves the engagement from flirting to a meaningful conversation.
What content do you need for deeper engagement?
You got their initial glance and now the challenge is holding their attention for a little longer. The content needs to move from maybe what could be called superficial to that all important deeper conversation.
What does that look like?
Want deeper engagement… then produce some long form content.
Here is a great example from a leading PR communications company Bluechip communications with their e-books that add great value to their industry niche.
This is code for leads and sales.
If you don’t execute this step then the first two are just a waste of time. Fun for sure, and even exciting. We all enjoy watching out traffic metrics but now it’s time to fall in love with what matters.
You can get discovered. You can engage. But if you don’t convert that into leads and sales then you are just spinning your wheels. Many content and social media marketers don’t walk this talk.
Don’t underestimate the challenge
This step is requires experimenting, measuring and hard nosed analytics to succeed long term. It’s hard.
Conversion is a multi-step process. The more expensive the product the longer the journey. It starts with discovery, then moves to engaging the prospect and then the final link is conversion. The sale can happen on-line or off-line.
Without doing this the rest is just noise and busyness.
In its simplest form online conversion is a 2 step process that involves 2 landing pages.
Lead capture landing page.
Webinars are one of the best ways to capture those all important leads and add great value for your readers.
Product sale landing page
Once you have the lead you job is then to convert it into a sale whether that is a an entry level product or something more complex.
Want to see some bad ass conversion tactics?
Here is Leadpages conversion tactics in action. There are 8 “Call to action’s” on one page!
What content do you need for conversion
Content needs to be woven into the the whole journey from discovery to conversion. But hard nosed conversion requires a bunch of content.
Well designed landing pages that have high converting “calls to action”
Webinars that educate
Copywriting that convinces
Educational videos embedded in landing pages in the conversion sequence that build connection and credibility.
Testimonials from happy customers
Books and ebooks
Are you overwhelmed yet?
Creating this takes time, resources and help. To connect all the dots will need creative content and technology. You can run but you can’t hide from that reality.
The Penny Hoarder is a leading personal finance publication, and they are looking for articles mostly based on personal experience. Especially ones containing detailed numbers, strategies and advice about saving or earning money.
They prefer articles to be 700 – 900 words, and they pay up to $800 per article depending on a lot of factors; you might need to reach out to their editor first to discuss payment.
Digital Ocean is looking for beautifully-written tutorials about Linux and FreeBSD cloud hosting and, besides potentially gaining exposure to their millions of readers, you can also make up to $200 per article.
Your article can come in the form of Updates, Simple Tutorials and In-Depth Tutorials, and you can earn $50, $100 or $200 respectively depending on what category it falls into.
Guest Author:Bamidele Onibalusi is a world-renowned blogger and freelance writer. Huffington Post calls him an “ultimate business success story” and he’s been featured in Forbes and Digital Journal amongst others. He blogs at Writers in Charge.
It showcases your business philosophy. A well-designed page isn’t just about how it looks – but also how it behaves. In the ever-competitive market, a perfect design is something that helps you stand out.
Work through the following 5-steps to build a Facebook page and fill it with ‘fans’, ‘likes’ and ‘shares’.
Step 1: Nail your cover photo
The focal point for every business on Facebook is its cover photo. It not only enhances the visual appeal of the business but also lures fans and followers, increasing the brand value.
Cover photos are the first thing that get noticed by users whenever they visit a company page. However, creating and choosing a cover photo that not only catches the attention of users but also resonates the brand value can sometimes be tedious.
Before discussing the creative aspect of your Facebook age, let’s first explore a few guidelines and policies set by Facebook for cover photos.
Do not include generic terms or special characters. Example: Beer, #@$%
Do not include superfluous descriptions or unnecessary qualifiers.
Do not over exceed your text more than 20% of the image.
Do not mislead your followers by incorrect or deceptive content.
As shown in the image, the dimension of the cover photos and profile pictures must be 851 x 315 and 180 x 180 pixels respectively. Cover photos take up almost a quarter of the screen on most desktops, so it is advisable to use high resolution images.
Now, let’s talk about the aesthetics of a cover photo.
Here are three points you must consider as ‘The Gospel of Facebook Cover Photos’.
Right focus over left focus – Since your profile pic is on the left, try keeping the text or call-to-action buttons on the right hand corner of your Facebook cover photo.
Sync cover photo with profile photo – In the image above, you notice a rectangular overlapping of profile picture with cover photo. Find creative ways to design a cover photo that communicates well with this profile picture.
Pin a post right below the cover photo – Don’t overlook the relevance of content. Try pinning down the most important post just below the cover photo to make it more relevant and interesting.
Step 2: Customize your tabs
Facebook’s new design puts photos, likes and apps just below your cover photo. The first spot in this layout is reserved for photos, while the other 11 can be adjusted through your admin panel.
So you have a total of 12 custom tabs at your disposal.
Use this opportunity to highlight your unique selling proposition through these tabs.
For example, if you have more ‘likes’, present them first and if you are not on Twitter or you have less followers on Twitter, keep that tab down the list.
Step 3: Pin, Star or Hide
Hovering your mouse over timeline entries shows a dropdown menu where you get an option to pin a particular post. The ‘Pin’ feature helps you show your intended post or content above all other timeline posts. In addition, you can also highlight the post you like by putting a star on it. The time limit to keep a post pinned is about 7 days.
Use Facebook Insights to keep a track of your page activity. Keeping a track of traffic and analyzing the reach and number of hits will help you choose your future posts more carefully. Besides Facebook Insights, businesses can also create ‘new ads’, define ‘page audience’, add ‘featured likes’ and update ‘publishing abilities’.
Consider yourself the King Caesar of Digital Life. Keep the audience of your Facebook’s coliseum busy and rule them – engage them – engross them by letting the gladiators of your posts fight with each other for more ‘likes’.
Step 5: Interact with messages
Most people don’t take the time to interact with their customers on social media.
This is the precise reason you should be interacting with your customers when they are busy browsing the content of your Facebook Page. This increases the brand value and establishes a sense of trust with your customers.
As Facebook page admin, you should send personalized messages to your target audience. You can use this feature as a part of online customer service, or at times when you need to discuss something with your audience on a more personal front.
The idea is to have as many conversations and engagements as possible with your customers. As a song titled “every siren is a symphony” by Coldplay aptly brings forth the ideology, every query raised on your Facebook page will help you connect efficiently with your prospects.
Now that you know what it takes to unleash your mojo on Facebook, I would love to hear how you have been doing it for your business.
Surprise me with your views, ideas and experiences in the comment section below.
Also, before you finally cross-out this page and get set to leave, spare a few seconds and check out the following examples of some of the best designed Facebook Business Pages.
Guest Author:Ankit Roy is a visual artist and spends most of his time conceptualizing off-the-rack designs at popular crowdsourcing company, Designhill. In addition, he’s a social media enthusiast, online market analyst and blogger. When not writing, he loves spending his time playing video games and watching sci-fi movies!