When I started my blog it was all about eyeballs and traffic. That was my primary measure of success. But as this blog started as a hobby for fun that was fine…for a while.
Its evolution from a passionate hobby into a serious business meant the rules of the game started changing. I needed to convert that traffic into sales.
The art and science of turning blog visitors into leads and sales means that you need to change your focus to include “Conversion Rate Optimisation” or as it is sometimes called “CRO”. It is often also shortened to the acronym “CO” or “Conversion Optimisation”.
Now, I have to confess….I hate acronyms.
Sometimes I have been heard saying “If you see an acronym, shoot it“. It smells of specialist knowledge that makes the casual visitor feel like an idiot or ignoramus. It is used by people who have “the curse of knowledge” that sometimes makes outsiders feel left out or scrambling for understanding.
Speaking plainly with common language is to be admired. Trying to use big words to look clever is either arrogant or ignorance. Using simple short words that carry the meaning in plain language should be aspired to. Distilling the long and the complex into the short and the simple is a challenge.
I love the quote attributed to Blaise Pascal (the French mathematician)…”I would have written a shorter letter, but I did not have the time“.
So what is CRO?
Wikipedia’s definition for CRO is as follows.
“CRO is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers”
Let’s illustrate that with a concrete example.
If you have a 100 visitors to to your site and you convert 1% of those visits to a customer who spends on average $40, then you have revenue of $40. If you increase your conversion rate to 5% of the 100 visitors then instead of just one sale (at the 1% conversion rate) you have 5 sales which means your sales have increased to $200.
Increasing a conversion rate from 1% to 2% is not an increase of 1% in sales but a doubling (or 100%). Increasing your conversion rate from 1% to 5% is an increase of 500% in sales.
This is the real secret to making money from your blog and not just chasing blog traffic.
How do you do it?
Converting traffic into revenue is the optimal goal of any marketer and it involves art (design and copywriting) and science (data and statistics)
Here are 4 basics you need to understand for optimizing your conversion rate:
Great design: Research from Northumbria University shows that a great design increases site trust and credibility.
Clearly communicate your offering: Visitors need to understand clearly what you are offering.
Build credibility: This can be achieved through great content and social proof
Have a clear call to action: Make sure you only have 1 or 2 “calls to action” on a web page so you don’t confuse the visitor to your site
In every country, every era, and every subject, there have always been people who could whip their followers into a frenzy…
All they had to do was open their mouths or commit their pens to paper, and the world was putty in their hands.
What was their secret? Attention… and knowing what to do with it.
The 4 stages of a social media riot
What makes social media such a potent tool for internet marketers is the opportunity to build an audience.
And building an audience is simply a matter of getting – and holding – attention.
But you probably knew that.
What you might not have known, is that simply having the attention of an audience isn’t enough – you have to use it.
Paying attention to something is passive. It doesn’t require any thought; you’re not expected to do anything. You can just sit, watch, and enjoy.
This is useless for our purposes.
We want to make a scene, shake things up, disturb the status quo – We want to people spread the word.
So just like a ringleader trying to stir up a riot, we have to do more than simply entertain. We have to inspire.
There are four stages that have made up nearly every riot in history. By closely mirroring these patterns with your social strategy, you’ll be well on the way to starting a riot of your own – In a good way, of course.
1. Find the frustrated few
A riot requires a certain level of outrage to get started that most people simply don’t have – Your job is to find the people who do.
When you’re first building your audience, it doesn’t matter if it’s large. It only matters that they’re highly engaged; that you’re solving a problem sufficiently dear to them that they’ll sing your praises to their friends, family and colleagues.
So how do you do that? Be ruthlessly specific about the problem you’re solving and the audience you’re targeting. You’ll certainly miss out on some casual followers this way, but you’ll pick up the kinds of people that make things happen.
Gary Vaynerchuk’s winelibrary.tv is a great example – it demystified the formerly elitist world of wine for the would-be enthusiast.
Gary realised that many people had no idea which wine they should buy. To solve this, he created a wonderful resource for those of us who don’t know our Chardonnays from our Chablis.
He wasn’t interested in just anybody that bought wine. Sure, he’d sell wine to anyone who wanted it, but winelibrary.tv was only interested in the frustrated few who were sick of the pompous twaddle spouted by self-important wine ‘experts’.
And Gary went down a storm on social media – people really appreciated his expertise, and he even started using the show to answer questions he received via Facebook. What started as a small, hardcore following, quickly grew into a full scale riot.
If you want to start a riot, you’re going to have to find out where your frustrated few are hiding. Thankfully, that’s never been easier – Twitter conversations, LinkedIn groups and Facebook fan pages are great places to find out what’s frustrating your desired audience.
And don’t just observe the conversations – join in. If you want people to join your audience, you’re going to need to show them that you’re worth following.
Follow some key influencers, connect with people that are discussing relevant topics – above all, start to provide value straight away. If people like what you have to say, they’ll sign up for more.
If you already have a following for your blog or website, go ahead and promote your social media outlets there.
But whatever you do, make sure you’re up-front about what your followers can expect. You can’t start a riot with a gaggle of also-rans – You need to build a hard core of followers.
2. Provide a common enemy
When you’re addressing your audience, it makes sense to include them in your ‘special group’. Consider all the products that are pitched at ‘Smart People’, or the ‘Fashion Conscious’ – Making your readers feel good about themselves is an excellent way to get them on side.
But if you want to start a riot, you need more than that. You need a common enemy.
Now that’s an overused word these days, but think about the real meaning. A brand fanatic. Does that sound appealing to you?
And an enemy doesn’t have to be a specific product or company. It could be the Government, conventional wisdom, or an alternative school of thought. Many dietary movements inspire avid fans who will walk through fire to argue the virtues of, say, Paleo over Veganism.
Paleo vs. Veganism, you might think, that seems oddly specific.
Well, there’s a reason for that.
If you’re familiar with Mark Sisson from MarksDailyApple, you’re probably also aware of his stance on Veganism.
And you’d think that this was bad form for someone looking to gain more support for his movement – an almost literal tribe in this case, since it’s known as the Primal Blueprint.
You’d think that people would see this as distasteful, or just plain rude.
But that’s not how it goes at all. In fact, Mark’s followers love it – they take to social media in force to promote the Primal Blueprint to their friends and followers. Vegans – followers of people like Dr. John McDougall – do exactly the same for their camp.
And Mark continues his tirade against Veganism on social media.
Mark’s blog posts, tweets and Facebook updates that are targeted at Vegans are consistently popular. It’s ‘Us vs. Them’ at its best, and his fans love it.
Identify a common enemy for your followers, and they’ll fight for you to the bitter end.
3. Light the touch paper
A riot is a visceral, impassioned event.
Intelligent, logical people commit acts that they’d never consider under normal circumstances.
Why? Because riots aren’t started by rational thinking. They’re started by emotions.
If you want to transform your audience into fans, you’ll have to touch them on an emotional level. That means not bragging about the specs of your latest widget, or offering ‘great prices’.
If you want to start your very own riot with social media, you’re going to have to show your audience how you can change their lives – and do so in a way that inspires them.
One part of the formula won’t do – You need both.
Take Steve Kamb over at Nerd Fitness. In essence, he’s running a health and fitness blog.
But he’s made it so much more than that. Steve understands his audience, and he’s put a huge amount of effort into inspiring them. With posts like his Rules of the Rebellion and Real Life Role Playing, Steve takes something that his audience find arduous, and makes it fun and exciting.
He enriches the lives of his rebel audience, and you only have to check out the success stories to see the truth of that.
And, of course, the fun continues on Twitter. Steve takes genuine pleasure from the success of his rebels, and it shows.
Steve has both parts of the formula covered: He’s actively improving the lives of his followers, and he’s tapping into something that his followers have an existing emotional attachment to.
Of course, you don’t have to be a rebel leader to start a riot… but it helps!
But there’s a third element to setting things in motion – The single act that starts the riot.
Throwing the first stone, taking the shot, giving the speech… This is the act that turns our frustrated few into a full-scale riot.
Once you’ve assembled your supporters via social media and provided them with a common cause, you have to take the plunge. Ask them to do something.
You could ask them to spread the word, or to buy your latest product. You could ask them to share your content or enter your competition.
You’ve probably noticed that large companies do this a lot. Coke, for example, are constantly running competitions via their Twitter feed.
But you rarely see large companies that really engage with their audience, and it’s usually because they’ve neglected the first part of the formula – they ask their audience to enter competitions or engage in conversations, but they haven’t really tapped into their audience’s emotions.
Perhaps their audience likes their company or their products, but they don’t have a passion for it. There’s no fire in their belly.
Kelly kicked off MobilityWOD with a 365 day video project – each day he’d release a video that helped athletes and coaches to tackle mobility issues without the need for specialist knowledge.
You’ll notice from his Twitter and Facebook pages that he’s built up a very large, very loyal following.
And if you take some time to look through his updates, you’ll find that he’s constantly engaging his audience – He asks questions, runs competitions and announces meet-ups at events that he’s attending.
His engagement with the MobilityWOD audience has hugely increased his following – almost entirely by word of mouth. It’s even lead him to design and release new products to solve some of the problems people have contacted him about.
MobilityWOD is a superb example of what you can achieve by capturing and using the attention of a devoted audience. Kelly started from scratch, and so can you.
So go ahead and ask your audience to take action.
You’ve laid the kindling; don’t be afraid to strike the match.
4. Add fuel to the fire
Once a riot starts, it quickly spreads. Modern media actually helps this process by telling the world where the riot is happening. This tends to result in more people joining in.
Even before modern media, though, word of riots would spread fast. For one thing, riots are loud – they attract a lot of attention.
Media coverage for your movement is a lofty aim – and very worthwhile – but not something you should seek directly. If you make enough waves, you’ll get all the coverage you could ever want.
What you should do, though, is try to expand your audience. To do this, you’ll want to convince other influencers in similar areas to spread your message to their audiences. This is something else that social media is great for, as influencers have never before been so easy to reach.
By building relationships with other experts, you’ll have the opportunity to ‘borrow’ their audiences. Simply ask them to share your most popular posts or content – If you’ve built a good relationship with someone, you probably won’t even have to ask. They’ll just do it.
Of course, what goes around comes around, and building relationships goes both ways. You can’t expect people to help you out if you consistently look the other way when they ask for your help. Bear that in mind when you’re going about your business.
Brian Clark of Copyblogger Media often shares content from other experts on his Google+ page. And, of course, Brian enjoys the benefits of having his own content shared by other influencers in the Content Marketing space.
He’s also written before on the benefits of growing your offline authority. How do you do that? By building relationships.
It’s not until you’ve got your movement off the ground that you can really benefit from the relationships you’ve forged. With that said, by all means start building relationships straight away – By the time your movement is picking up speed, you’ll be ready to reap the benefits.
What are you waiting for?
To be clear, this is not a post about getting a little attention with social media. It’s about starting a riot.
If you want to build something truly special… To look on as fans flock to your banner… you can’t take half measures.
You have to stir up your fans and force them to take action.
You have to tear down the old world, and replace it with something better.
So go ahead and throw the first stone.
Your riot is waiting to start.
Guest Author: Pete Hugh helps tech companies attract more clients & grow their business. Signup here to receive a FREE copy of his upcoming e-book ‘B2B Content Marketing 101: Becoming Your Customer’s Trusted Advisor’
Want to start building your own website or blog? It’s easier than you think!
It was a grey, cold and dreary day when I flew into London. It had been a long flight. I was tired and needed to shower because 20 hours of plane travel was pushing the boundaries for other humans within adjacent nostril range!
But I needed to check traffic and approve comments on my blog, as a blogger’s journey requires keeping up with the daily tasks, habits and rituals of online publishing. Being always on in a connected 24/7 world is often relentless.
It was a surprise to find when I checked my traffic that the blog post I had published 24 hours earlier had “gone”viral”. The article was titled, “30 Things You Should Not Share On Social Media“. It received over 122,000 views, was retweeted over 6,000 times and was shared on Facebook over 3,500 times.
The simple analysis after posting revealed that the positive version received only 16,000 views. Good but not great. And there lies a lesson that I have not forgotten.
Negative headlines work!
That was my first experience of viral content on my blog.
So what is viral content marketing?
Viral content marketing is often seen as “the” Holy Grail for marketers. It’s exciting as the views go into the millions as it’s shared on Facebook, Twitter and other social networks. Often it’s velocity is accelerated as it gets picked up by the mass media channels and mentioned on the news and talk shows.
It’s content marketing on steroids.
The term “viral” stems from the concept of an idea (content) infecting a user who then spreads it to another. The social web makes this process easier than ever before with sharing buttons now being ever present on blogs, articles and content.
Exploding viral content has some common characteristics that often are the driving forces behind capturing global attention online at speed. This doesn’t mean that they always include all these elements but they do need the combined synergy of multiple channels to supercharge the online sharing.
Here are some of the key elements for fast viral content.
Attracts mass media attention
Picked up by online influencers with large social networks
A YouTube Video or an image that can be quickly viewed and shared
One example is the Ellen DeGeneres “selfie” taken at the Oscars.
But populist viral mythology says that success should be all about “fast” viral. It’s considered a “home run” where you hit it out of the park! That reality is that the fast viral event almost never happens and if it does it’s more good luck than good management. It’s rare.
But there is another type of viral traffic it’s called “slow viral”. Viral content marketing can be successful even if it spreads more slowly. It’s also easier to predict its success but it takes time and effort to execute.
What is slow viral content?
Slow viral content is often forgotten. It not as exciting as the “selfies” and the viral YouTube videos phenomenons.
It is typically characterised by some of these elements.
Long form – Typically 1,000 words plus (and often is 2,000-3,000 words in length)
Evergreen content – It doesn’t date very easily and is often relevant years after it is published. It has endurance.
Take the time to look at this type of slow burning viral content and how it is done.
Why is this content important?
So why should you be creating this type of content? Here are some tips and insights into why.
It builds inbound links organically as people link from their websites and blogs to the “resource”. Shorter posts typically aren’t linked to as much but are read, discarded and forgotten
It positions you as an authority. An in depth article tells your reader you know what you are talking about
It builds online trust and credibility
It can help position your brand as the “go to portal” for your industry and niche
It improves long tail and SEO performance. Long tail search results are phrases that don’t have large keyword search volume but they are easier to rank high because there is less competition.
So what evidence is there for long form content performance for ranking high in search engines?
Serpiq.com decided to do some analysis on the top 10 search results for the top twenty thousand keywords and phrases. It showed that the average content length for the top 10 results (page one on Google) was at least 2,000 words.
So just putting out 500-700 word articles all the time is not going to be an optimal tactic. Long form content is something that you will need to seriously consider in your viral content marketing strategy.
So what about you?
Are you just writing 500-700 word posts all the time. Do you need to consider creating some in depth articles that are so valuable that people want to link to your blog? Want to rank high on search engines and keep getting clicks to your blog?
Look forward to your feedback and insights in the comments below.
Want to start building your own website or blog? It’s easier than you think!
Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, in relation to their product, with the intent of changing or enhancing consumer behavior.
That is content marketing and the belief of this marketing strategy is that if you help increase the intelligence of your consumer base by putting more information in front of them, valuable information, then they’ll reward you with their business and loyalty.
This often requires long hours of internet research to find what is considered relevant and valuable information that will elevate your target audience, putting together posts that have both great content and great visuals, and doing it on a consistent basis. These are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more.
Tools for screenshots
Let’s face it, content is always great to have, but human beings are visual creatures. “I’ll believe it when I see it,” didn’t become an adage for no reason at all. There is universal truth in that statement, which is naturally understood. Consumers most often prefer to be shown, not told, about the features to help them best make their decision, or to increase their knowledge of your industry, niche, or products. This is where screenshots or how-to videos come in. These are the tools to help you with them.
Jing is a downloadable tool that allows it’s user to capture the screenshot, alter the screenshot with different markup features and send screenshots to your social media platforms with easy sharing tools. What sets Jing apart is its recording feature that is maxed at five minutes for “instant, focused communication.”
2. Awesome Screenshot
Awesome Screenshot is actually a plug-in that is created based on Google Chrome, but also can be used in other popular browsers such as Mozilla Firefox and Apple’s default browser Safari. Its stand-out feature is that it’s built-in to the browser, so if your work or product is internet based (what isn’t now a days?), it’s easier to utilize this tool than one that needs to be downloaded and ran separately.
Monosnap also comes fully equipped with the expected features of a screenshot tool, allowing you to highlight the important parts of the screen with pen, text, arrows and shapes. Be sure to use the blur out tool to blur out your confidential information. This tool comes with free cloud storage,
Writing & editing
The most important part of all content marketers’ job is the content. This is the bread and butter; the chicken & the gravy. Without professional, accurate, knowledgeable content delivered in an easy to understand manner, there is no work. There will be no consumers seeking out your company’s service or product. Ultimately there is nothing without content. Here are the tools to make sure your content meets all these criteria, or if you have difficulty generating content, resources that will help you do so.
4. Paper Rater
Paper Rater is a Natural Language Processing engine that runs behind Paper Rater is the stand-out feature of this website. It not only checks for plagiarism but it seeks to improve the writing of the author by avoiding false-positives on grammar detection which happens a staggering 50% of the time with other technologies.
5. Essay Mama
Essay Mama is different from paper rater, whereas instead of checking your work, you can purchase essays or content from writers who hold Master’s degrees and PhD’s in their field. If you have a large enough profit margin for your business, and think having 100% original content from experts in your industry will help boost the value you give to your consumer, then Essay Mama is the place for you.
Copyscape allows you to protect your content by seeking for exact copies online. It’s been ranked #1 by independent tests as the most powerful and most popular plagiarism detection software. You can purchase Copyscape premium for upgraded features; therefore, unlocking the full power of the plagiarism detection software. Copysentry is the second feature of Copyscape Premium, which automatically scans the web daily or weekly and e-mails you if any copies of your content are found.
Images and design
Beyond the penultimate, valuable content, with how-to tutorials and/or valuable screenshots, consumers want to know that their decision of utilizing your website for valuable information is the correct one. Having a great web design and utilizing images, helps increase credibility, and build your brand. Here are a few places to help make this component of your content grade A.
Embed content within your images with ThingLink, from product descriptions, links to purchase pages of products, tell the story behind the image, etc. all to increase your click-through rate and increase consumer interaction. They offer real time analytics of consumer engagement, and can even make a ThingLink image an interactive App on Facebook. Utilizing ThingLink is sure to increase consumer engagement.
Canva is a design tool that was founded by a design visionary to take as much hassle out of design as possible. Design software has been complicated from the beginning and can take weeks to months of trial and error before you achieve your desired result, even if you do. Utilize Canva, and you can create beautiful designs with the simplicity of their stand-out, drag and drop feature. The designs can be made for web or print and covers things such as flyers, presentations, Facebook covers, blog graphics, business cards, posters, and invitations.
PicMonkey has a bunch of cool things going on with their team, which includes a monkey of course. Their features include Touchup, which users can utilize to get the best look out of their profile pictures. They also have a photo editor, loads of collage templates, and graphics that can be used to customize the design for your brand, product or service. What is standout about PicMonkey are the tutorials that they offer for support. So not only do they provide you with the tools for free, they teach you how to use and get the most out of them for free as well.
Fonts, not just any fonts, but creative ones, help to create the creases and ripples in your brands fingerprint. If chosen correctly, and adhered to, it will help separate yourself and give you a more defined brand identity. These are a few sites that offer free, downloadable fonts that you can use as your brands namesake.
Either if you know it or not, Dafont has been around since October 15, 2000! Pushing on their fourteenth year anniversary is only a testament of how longevity favors simplicity. You can easily find fonts either via alphabetical order, or type and in a few clicks you can have it downloaded and running in your program of choice. Use their FAQ and Forums for help getting your newly acquired font, into the software or website where you want it. They also have a tools section which advertises purchasable font software.
11. Google Fonts
Google just seems to find any and everything they can capitalize on, and then do it. Here is another example of their subtle monopoly into every possible online frontier imaginable. With over 600 font families, Google Fonts makes it just three easy steps before the font is running on your website. The standout feature is simply that – the Open Source CSS font code is already prepared and easy as adding it to your website in seconds.
Infographic and video creation
If you haven’t seen an infographic, you’re not with the times. These are graphic visual representations of data or information that’s intended to present information clearly and quickly. The tools for video creation will be beneficial for the content manager who needs to make more than just a five minute how-to by using a tool like Jing.
Never made an infographic before? This is the tool for you. Hit the ground running with your choice of 100, fully customizable themes, a library of over 1,000 images to use or upload your own and share it with as many consumers you can reach. How many more consumers could you inform if you were spreading your product/service data with infographics instead of old school articles? The standout feature for piktochart has to be their support. They have the most comprehensive resource list out of all these tools and advertise the most support. There’s no way you can lose with Piktochart.
Infogram has already had more than 2.5 million inforgraphics made on their website, and yours should be next! They offer 30 different chart types, with a backend spreadsheet that allows you to easily edit your data and alter your charts. No design skills are required to create and you can download your infographics as PNG or PDF for presentations or to send to consumers via e-mail marketing. If you have any trouble you can contact them via their support bar on the side, or reach them via a social media channel such as Skype, FB or Twitter.
Wideo is an online video creation tool that allows its users to create, edit and share video for free. The videos are fully animated and are made with their own available images, movement, objects, shapes, audio or text; or you can upload your own images, backgrounds and music. Wideo has been utilized for business, education and just for fun! Either way, animated videos are always fun and if utilized appropriately can be very beneficial for your purpose.
Stupeflix, a startup online video creation tool, created in Europe can be used for personal reasons, education, business, and developers. The videos can be up to 20 minutes long and each one comes with a free theme, made and ready for the web with a single click. Standout Stupeflix features are its ability to add maps, custom transitions, add voice-over, set movie pace, individual durations or even slo-mo. Stupeflix does offer a PRO version with an additional fee.
What about you?
What tools do you use? Could you apply some of these tools to your content marketing tasks?
Look forward to hearing about your insights and experiences in the comments below.
Author Bio: Jessica Millis, an aspiring writer and editor. She is working as a freelancer and dreaming to publish her first novel.
Listen to this post as a Podcast
Want to start building your own website or blog? It’s easier than you think!
A few days ago, a friend of mine sent me a message on Facebook in which she encouraged me to participate to a webinar. Unfortunately, I was out of the office and had no access to any device that would let me connect to the internet.
I finally saw her message and read the title of the webinar,”Digital Storytelling and Content Marketing”.
Part of me said, “I already know about storytelling”.
A few days later, I found myself back in the office, checking my email. For the second time in less than 5 days someone recommended me to take a deeper look into the topic and importance of storytelling and it convinced me to start digging deeper.
The article provided me with insights I had never considered on the power of storytelling.
I took copious notes and hung them near my desk, just to have it in my sight’s area and to keep reminding me of the five guidelines that were revealed in the article.
But my story doesn’t end there.
The video was an edited animation of “Alice in Wonderland” from the ‘60s. The short movie emphasized the influence of the society over the individual. If it had been an article in a magazine the impact would not have been the same
The emotional engagement of the short video was powerful.
If it had been told in a seminar, published in a magazine or written in a blog post, I would’ve completely ignored it.
The story of Alice in its video format kept my focus on the screen for 12 minutes…and it was both entertaining and inspiring….. I loved it.
See the power of storytelling below!
It is not about what you say, but how you say it
Even if your content is extremely valuable because it solves your readers problems, it may not get as many shares as you wish if it isn’t easy to read, funny or scary.
Here are the five tips extracted from the article about the power of storytelling for any blogger or content marketer.
1. Introduce the dialogue
Introduce the blog post. Inspiration can come from conversations with colleagues at work, friends at a beer, beggars in the street or any conversation that teaches you something. Everyone is experiencing life differently from yourself, so be open and listen to what he/her has to share with you.
2. Use your imagination
Use your imagination to make up a short introductory story – put yourself in a situation and start imagining how would you act. Then, use analogies to communicate your ideas to the audience.
3. Focus on emotions
Emotions are powerful and the lack of them lead to a cold, descriptive text which could be valuable, but not readable. Adjectives will help you to express your thoughts in front of your audience and to become more creative.
4. Use popular stories
Use familiar concepts, stories or proposals. This can include movies, TV shows, cartoons and any other entertainment form that you and your audience relate to. What’s the purpose of doing that? Just think about what are you doing on the internet in your spare time: do you search for movie trailers, books reviews, concerts in town? I bet you do.
5. Include images
Pictures are your ally. Search for them on Tumblr, Flickr or make screenshots from Youtube, Vimeo or other sites that you like. The boring pictures that everyone is using will not appeal to an audience that is tired of the same patterns.
There are many ways to learn. Here are 20 different resources to assist you in discovering the art of storytelling.
5 “must read” books on storytelling
If you’re more inclined to learn in the classical way, start with reading one of these books.
I hope that you enjoyed my story. Start creating your own story right away, because its already within you.
Just access it.
Guest Author: Elena Dobre is learning about digital marketing, business and life at Marketizator.com, the complete conversion rate optimization tool. She plays the role of the content strategist, but she’s also experiencing with CRO and lead generation. She enjoys discovering new online tools, hacks, brilliant minds and beautiful souls. Follow her on Twitter @HDobre.
Want to start building your own website or blog? It’s easier than you think!