I started this digital platform built on passion, purpose and the beckoning of exciting new frontiers.
It was invigorating.
This portal to the world gave me a voice I didn’t know existed. It was a journey into the unknown.
I created and crafted content, built connections on Twitter and published.
I signed up for learning.
It was time when Facebook was simple and organic. Content didn’t need images, screen shots and 1,500 words. Twitter was a simple text based platform of 140 characters devoid of visuals and it didn’t shorten your links. Mobile apps and optimization weren’t discussed and tablets were made of stone.
It was the wild social west.
When the excitement died down I realized what I had signed up for.
Turning up every day
Staying up late or getting out of bed early
Read, view and consume information with relentless focused attention
Learning about email marketing
Becoming proficient at search engines and SEO
Building global social connections
Touching hearts not just minds
Learning tech stuff
Improving writing skills
Becoming a creator
Learning to say no, because everything is not an opportunity
Focusing on what matters
Standing in front of an audience
Giving it away for free until it hurt
Learning the art of storytelling
Dealing with feeling like a fraud
Handling negative comments
Listening to the grammar and spelling police
Not letting the trolls grind you down
Becoming a copywriter
Crafting viral headlines
Learning business skills
Been there and doing that. Year after year. Still.
This is what most bloggers don’t want to hear. It’s not a get rich quick scheme. Sorry.
Then you can become an overnight success.
You then may enjoy the attention, accolades and a life that is on purpose. But there are no guarantees. Failure is still an option.
Facebook has over 30 million businesses with Facebook pages which are both Fortune 500 companies and small businesses trying to reach new customers.
Jeff Bullas has built his email list using Facebook with over 30,000 fans engaging with his content. Running a contest on Facebook has helped him build his email list and reach new audiences. Jeff understands that once he has captured an email address, he can use email marketing to turn his fans into customers.
Heyo contests have been used by self starters like Jeff to capture thousands of emails from Facebook. Small businesses love using Heyo to build their email list and often achieve conversion rates over 50%.
This article will show you how you can easily run a contest on Facebook and double your email list.
Step 1: Pick a Facebook contest builder
There are infinite ways to build your leads on the internet. For Facebook, Heyo is by far the best way to engage your existing fans and reach new audiences. Heyo has been used by over 100,000 small business globally and has been around since 2010. So many companies chose to use Heyo to build their email lists for the following reasons and more:
Customer care team complete with phone and live chat support
Easy to use drag-and-drop contest builder
Never restricted by the number of fans you have or email leads you capture
Email Marketing Integrations to easily build your email list
No contract, no commitments. Upgrade, downgrade or cancel at anytime
Next you’ll need to select the Facebook contest template you would like to start with. Upon signing up you will be prompted to select a template. Click ‘Run a Social Contest’ and then find Sweepstakes on the right hand sidebar. The Sweepstakes Template Heyo’s highest converting and most popular Facebook contest template.
Click on the Sweepstakes Template in the right hand side bar to preview it. Review the template and click ‘Save & Start Editing’ in the bottom right hand corner to customize the content and connect it to your Email Marketing Service.
Once you’re in edit mode, click the email form in the bottom left to connect it to your Email Marketing Service. If your Email Marketing Service is not listed, the email leads will be stored in a .CSV file available for direct download. Be sure to select an enticing prize and write sticky copy to help your Facebook Contest drive maximum entries.
Step 3: Publishing to your Facebook page
Now that your Facebook contest has been connected to your email list in Heyo, you’re ready to publish it to Facebook to start capturing new leads. To do so, click the ‘Save & Preview’ button in the bottom right hand corner of Heyo. This will bring you to final preview mode where you can see the final version of the contest. Notice that you can publish to 3 places: Facebook, mobile, and web.
Depending on the device your user is on, the Heyo Smart URL will serve up the most appropriate version of the contest. We recommend publishing to all 3 places at once.
Click publish and copy your Heyo Smart URL so you can begin to promote your contest to new and existing audiences.
Step 4: Promote your campaign
Now that your Facebook contest has been published, it’s time you promote it to your audiences to start building your email list. The top four places you should be promoting your campaign are as follows:
Posting a link share post onto your Facebook Page
Promoting your Facebook post or running a Facebook News Feed Ad
Sending an email out to your current list to start generating social activity
Putting up a banner or pop-up on your blog and website
Running a Facebook contest with Heyo will both build your email list and save you two precious resources; time and money. Remember, you’ll want to signup for Heyo with this walkthrough. By doing so, you’ll get a free 7 day trial and a discounted price if you choose to pay after the free trial.
Your’re a blogger, maybe it’s time to get serious.
A blog is one of the best ways of driving regular, ongoing, free traffic to your website. To be successful you need a good strategy and to support this strategy you need good blogging tools.
In this article we discuss 6 powerful tools that help you become more efficient and effective as a blogger.
1. Identify Keywords you Can Get Traffic for Using SEMRush
SEMRush analyzes your competitor’s traffic and shows you the top keywords that are driving them traffic in search results.
Using the free version you can get a list of the top 10 keywords. It will show you information such as the keywords driving traffic to your competitor, average number of Google searches for these keywords, the post they are ranking for, and more.
Knowing the keywords that are already driving traffic to a competitors website is very useful as you can then write better content focused on these keywords (or similar keywords) to drive more traffic to your site.
2. Create an Editorial Calendar Using CoSchedule
You have to be organized with your blogging otherwise you waste a lot of time.
Create a plan for content and write content well in advance of when you want to publish it. One of the best ways of getting organized and delivering content on a consistent basis is using an editorial calendar.
With an editorial calendar you can plan out your content for weeks ahead and schedule content in your calendar when it’s ready.
A really good editorial calendar tool for WordPress is CoSchedule.
It is simple to set up and use and you’ll be more efficient by using it. Some of the functionality includes:
Create your calendar – You can plan out your content on a calendar and drag and drop articles to rearrange their planned publish dates
Task management – Assign tasks related to the content to your team, such as, adding a feature image to the blog post, or assigning it to your editor for a final review.
Content distribution – You can connect up your social profiles and then create and schedule posts and tweets that will promote you article at specified times to Twitter, Facebook, Google+ etc.
3. Create Imagery Using Canva
Every blog post needs at least one good image to capture attention and the simplest way of creating these images is using Canva.
Canva provides a wide range of templates you can use to start off the creation of your image or you can upload your own image.
You can then easily customize these images, changing colors, adding text, adding other images etc.
In the following you see some templates where you can drag and drop your own images and then customize the results.
4. Optimize Existing Content using Google Webmaster Tools
As Google crawls through your site it will report on any issues it finds. These are issues you need to correct!
It will also show you search phrases that people are using to find your content. It will show you the search phrase, the number of times your content appeared for this search phrase (impressions), how often this content is clicked and the average position in search results.
This is really useful because you can find content that may be appearing a lot in search results but is not getting enough clicks.
When Google sees that your click through rate is low then it’s likely this will start moving down in search results.
If your content is relevant to the keywords and the keywords are relevant to your business then you can go back to this content and optimize what people see in search results to make it more compelling.
For example, you can update the description so it’s more compelling with a clear call to action to encourage people to click on it.
5. Take Email Marketing to the Next Level with Ontraport
Building email subscribers is so important. When people read your great content give them an option to subscribe via email to receive your latest posts.
This will be a continuous driver of traffic to your new posts to an audience that has expressed an interest in your content.
There is a lot of great email marketing tools but typically they do not provide advanced automation.
Ontraport is a marketing automation tool with email at its core so now you can take email marketing to the next level.
An example is sending an email related to a blog post and if your subscribers click on this link you can then send them automated emails with details of other posts that are similar to the ones they have shown an interest in.
Email automation is an important part of blogging so sometimes you need to invest in the tools to help you achieve the level of automation you require.
6. Find Related Terms using Keywordtool.io
The days of just focusing entirely on one keyword phrase within your articles are gone. Google is getting a lot smarter and is analyzing all your content and wants to find lots of related terms.
Keywordtool.io is a free tool that shows you related terms (taken from Google Suggest) to the keywords you enter. This gives you lots of ideas for related terms/content you can include in your blog posts.
In the example below, we have displayed just a sample of the related keywords found for the search ‘Post workout supplements’.
Your blog can be hugely effective for driving relevant traffic to your business, which can ultimately lead to sales.
The tools above will certainly help with this but not replace your strategy.
Author: Ian Cleary is a social media tools and social media technology specialist. He is a recognized social media speaker and his blog was recently named as one of the top blogs in the annual Social Media Examiner blog awards. To learn more about social media tools and technology, follow Ian’s blog RazorSocial.
Content marketing is fun but it often feels overwhelming.
It’s about inspiration, perspiration (doing the work) and good luck. Making that content move on a social web is sometimes more about having your content in the right place at the right time!
But despite the frustrations the only way to succeed in content marketing is to continuously improve the strategies and approaches used in every content marketing campaign.
That’s the persistence part!
Bringing every phase of the campaign to the highest level allows content marketers to become more flexible, creative and effective in their daily work.
However, becoming an effective content marketer would require time and energy to devote into each specific task and to produce content assets that would appeal to a targeted audience. The more you practice content marketing, the better off you will be excellent in what you are doing.
In this post, I’d like to share with you tips on how you can become more effective in your field, produce better results, earn more traffic and leads through your content pieces and retain your happy customers.
Let’s get started.
1. Identify and understand your targeted audience
Answer the “who” question in content marketing. “Who is your audience?”.
By looking at your brand’s selling points, mission/vision, core values and business-related goals, you will have an idea of which group(s) of people your business is primarily targeting. Unless you identify your audience, you’ll be having a hard time seeing good results from your campaigns.
You should also brainstorm about the different persona groups that you know would benefit from your brand’s offerings (product, service, information, etc..).For instance, if you’re selling a cloud POS (point of sale) system, you could list down these persona groups: retailers, ecommerce webmasters and small business owners. They would normally comprise the whole audience that your content marketing campaigns should be able to target and engage with.
To understand the behavior of your targeted audience, you can place surveys or chat rooms on your website to get some feedback from your customers. This could help you improve the way you create your content assets as you will be able to identify the needs of your users and help them solve their problems.
2. Be eager to experiment and produce actual data
A regular audit of your content marketing campaigns allows you to evaluate which strategies/methods/approaches had managed to positively affect your current results. This would help you develop new strategies that will eventually be the core foundation of your campaign.
An audit normally comprises of the following tasks:
Identifying which content format (image, article, video, etc..) gets the most number of shares, comments and traffic.
Determine which piece brings the most number of leads (potential customers) to your company by looking at the site’s Google Analytics account (conversion goals).
Listing down content assets with the highest return on investment.
At the start of the campaign, you can already estimate the return of investment of each of your content asset. This presentation by Ross Hudgens is an awesome resource to help you calculate the ROI of your content.
3. Replicate content strategies from other niches
If you’re working for multiple clients but they are in the same industry, the tendency is to be less creative with crafting your content assets for all of those clients. The main reason is that you may be creating the same content format, use the same topic, and promote it with the same method which diminishes your ability to be creative with the process.
The key solution for this is to replicate content strategies from webmasters from other niches. To get started with it, you can look for types of content that are most commonly seen on many blogs in that other niche that you choose. Use Buzzsumo, Topsy and Cognitive SEO to find the content asset with the most number of shares and links. When you already have a list of the most shared pieces, you can select five or ten of them and adapt the techniques used by the content publisher in creating and promoting the piece. Observe and gather the results of that experiment for future references.
4. Understand other aspects of online marketing
Content marketing should also be tied with other aspects of online marketing including social media and conversion rate optimization (CRO).
Your knowledge about CRO could help you craft an asset that can generate sales and leads to your business. A good background on how to write call to actions alongside your content could entice customers to contact you for products/services. It could also give you an understanding on which color, font and design is the most attractive to your users.
Social media skills could help you promote your content to targeted group of audience even if your brand is still new in the industry. Those people who’ve shared your competitor’s assets are good targets for outreach and content promotion. Reach out to those people and just ask them if they could see your content (never tell them to share your piece, they know what to do).
Listening to your customers on social networks is a good way to get some topic ideas for your blog posts. By doing this, you get assured that your blog posts are the ones that your audience would love to see and read.
There are a lot of other online marketing aspects that you must be able to understand and at least know the basics so you can maximize all your efforts in planning and executing your content marketing campaign.
5. Learn from the best content marketing experts
Reading case studies, stories and actionable tips from the top content marketing experts could help you test new strategies for your campaigns whether it deals with content creation or content promotion.
Here is a list of the top influencers in content marketing:
We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes.
This amount of increasing attention for mobiles has some big implications for advertising and marketing budgets.
This mobile momentum is also partly driven by two technologies that have intersected that are both addictive and compulsive.
Social networks and mobile devices.
This is one of the reasons Facebook bought Instagram for future mobile advertising. Mark Zuckerberg has also stated that Facebook would continue to focus on growing its mobile advertising and with 62% of its revenue in Q2 of 2014 now coming from mobile ads, that goal is being fulfilled.
The emerging buzz about mobile marketing
Emarketer came out with a survey, not so long ago, based on the scheme of things in US market and the upcoming trends in advertising spending. What it revealed was that over the next few months we will see a massive jump in the ad spending, something the likes of which hasn’t been witnessed in over a decade. This 5% increase in ad spend hasn’t been seen since 2004.
The US market alone will witness an investment in excess of $180 billion in the ads in just one year.
It is also predicted that digital ad spend will almost match TV by 2017 and mobile will be a big chunk of that.
But as mind boggling as this figure is, what caught our interest was another piece of stat which suggests that the biggest chunk of this ad expenditure will come from mobile advertising. Here are some more facts on mobile marketing that may grab your attention.
When they compared the mobile advertising trends of 2013 with the expected trends (based on quantitive analysis), they found out that the marketeers will be spending more than 80 percent on mobile advertising as compared to the amount they was invested in 2013.
When we compare it with the traditional advertising mediums, 2015 will see mobiles accounting for 14% of the total ad spending in US, while newspapers will witness a decline to 8.6% and magazines to 7.9%. The radio ads won’t fare any better at 8.2%.
And then you have Business Insider that comes out with equally startling figures. As per their studies, between 2013 and 2018, we are going to witness a five-year compound annual growth rate of close to 50% in the mobile advertising revenue.
This massive leap in mobile advertisement spending hardly comes as a surprise to those not novices to the workings of the virtual world.
Advertisers can only be expected to broadcast their products and services in the places they find their targeted audience at. And the mobile phone realm is not just the place where they find their targeted audience, but they gain a hell of a lot of consumers who aren’t very fond of window-shopping.
The effect of radio and print advertisements on the end user is well documented, and so is the case with the TV advertisements. But the fact that they have been talked about enough doesn’t take anything away from their impact on the consumers, and their significance for advertising professionals. They have been reliably known to establish an instant connect with the end users and that’s precisely why they have remained the go-to mediums for companies looking to pitch its product to a massive customer base. And television commercials have been seized with a keen desire by the same brands, owing to their chief virtues that we are more than aware of.
Be it on the television at your home, the electronic hoardings out side, or the giant screens of movie halls, we are accustomed to our daily dose of TV ads. Thanks to improved quality and creativity standards, the TV ads work and work well.
Why mobile marketing?
The question is then, why suddenly this lean towards mobile marketing?
It rather is a result of the constant pursuit of better results and smaller budgets. The key here is not to overplot the ad content, but to pitch it on a medium that consumers carry with them all the time.
Sitting at a coffee joint
Watching a ridiculously insipid television soap
Killing time at office
On a bus ride
….. and so on
You can’t overstate the fact that the world is going more mobile by the hour and all marketeers are doing is keeping up. As for the mobile shopping, those tiny ads keep getting user’s attention. Unlike the brick and mortar stores, buying unneeded items is much too common on Smartphones, where all you need is a few taps on the screen.
Now, if that doesn’t make advertisers of the world smack their lips in temptation, nothing else will!
Guest Author:Lucie Kruger is an eminent Senior Content Editor and IT consultant for Mobiers Ltd, a leading mobile application development company. You can also contact her, if you are looking forward to hire mobile application developer.