Wearing Levi jeans and having long hair was the way to look cool in the 70′s. Today you need a beard, ride a fixie and have an over the shoulder stylish leather bag.
And I am not talking about the girls.
In the past we lived in just a physical world. A three dimensional environment. We have entered the 4th dimension.
Now we work, play and create in a digital ecosystem that defines you by your image online. Your credibility and brand is determined by your web content. The photos on Facebook, your blog posts and tweets.
How are you looking?
What image do you want to project?
Your digital brand persona is now an important component of your marketing. Fun, serious, skeptical? Maybe a rebel, crazy or even comedic. Maybe thought leader or expert.
Don’t be afraid to stand out.
Brand blandness is boring, forgettable and leads to drowning in a sea of hundreds of millions of websites.
What are the image design rules for Twitter?
So you want to be seen in the Twitter torrent.
What are the visual image rules?
Twitter allows us to use post images as long as they’re hosted on pic.twitter.com and are shown inline on users’ feeds. They also support GIFs, which is a great way to engage with your audience.
There are many ways to do this, and we’ll take a look at some of them in the tips and tricks section below..
Apart from looking good there are some other reasons to take advantage of the header image.
Announce new products
Highlight a hashtag
Promote a webinar
Market your new book
The list goes on. If you have the time and resources you can keep changing it for achieving campaign goals. But we need to keep projecting and be true to the brand persona.
Some tips and tricks
Now that we’ve seen which sizes to use, let’s take a look at some tools and tricks we can use to make sure the content looks awesome.
1. Images: There are quite a few stock photo sites out there, and it’s a good idea to browse through a few of them to find the perfect image to goes along with the content you publish.
2. Personalize: Don’t use the stock image as-is. Add some color, badges, personalized text or other CTA to get more people interested in your visuals. You don’t need Photoshop to do all that—freeware tools like Canva, Paint.NET, fotor or PicMonkey can be used effectively to do a lot of image customization.
Twitter profile designs for inspiration
Are you you a personal brand or a corporate brand? Personal brands can push the boundaries. So what and how you profile your personality will vary between the two.
What is your one thing? Speaking, consulting, writing.
1. Gary Vaynerchuk
Gary V was the wine guy but he has moved onto writing, speaking and a whole lot more.
2. Michael Hyatt
Michael comes form the world of publishing and is the author of “Platform: Get Noticed in a Noisy World”. He also is a prolific blogger and online entrepreneur .
3. Marshall Mathers (Eminem)
Eminem is about attitude and his Twitter profile says it all with one in your face visual
4. Guy Kawasaki
Guy is a prolific author and entrepreneur and first made his mark at Apple. His visual is all about the book in this version of his Twitter profile. He also is the Chief evangelist for Canva the new start up from Sydney that is reinventing graphic design.
5. Ashton Kutcher
Ashton takes a bit of interest in tech guy and an actor and with 16.9 million followers he can make a bit of noise online.
He was the first person to go past 1 million followers.
6. Richard Branson
We all know who this “Virgin” is. Richard is not afraid to stand out and stand up. With 5.51 million followers he can make a tweet sprint from a standing start.
Twitter is a great place for companies to create online buzz, break news and share their stuff. Here are a few that give you an tweet or two to think about.
HubSpot, the online platform for marketing your businss was one of the first to create free valuable content that adds value. Today its content marketing strategy creates over 65,000 leads every month for their sales team.
Check them out for how to tweet, create content and convert.
8. Bulmers Cider
Bulmers make a great Twitter banners. Here is the current one. I am a bit of an orange fan.
9. National Geographic
National Geographic is the monthly magazine that I couldn’t wait to get in the mail when I was a young “Twitter snapper”. Today they have reinvented themselves into a modern and digital publisher.
Do you want double your social engagement and get your content shared like crazy?
For small businesses and brands everywhere, posting multiple images on social media has been proven to have massive traction
It seems simple right? But if it was so easy wouldn’t everybody do it?
Like most good things, in life – there’s a catch. And it isn’t not needing a huge budget or incredible graphic design skills.
When it comes to content creation, many people make this simple mistake: they add more visuals just for the sake of it. This is a basic approach. Smart content marketers create visual content that reach people’s emotions – content with real psychological impact.
If you’re not a graphic designer or artist, don’t freak out. I’m going to walk you through you ten types of powerful visuals that are easy to create and can double your social media engagement. Let’s get started.
1. High quality stock photography
Beware: your fans will smell a cheesy stock photo from a million miles away. Not only will it lead them to discredit your professionalism as a brand, but will deter them from wanting to share your post.
On the other hand, high quality stock photography can do the complete opposite. As well as making your brand seem more credible, high quality and relevant images help establish your brand’s reputation and boost engagement. If you’re looking for original content, check out this handy article that lists and rates over 70 free stock photography websites.
Image: Elite Daily
Take a look at this post on Elite Daily’s Facebook page. By using relevant and high quality stock photography, the band achieves a “wow factor” which immediately tempts the viewer to click through to the blog.
After all, everything your audience shares on social media will reflect back on themselves. You can’t blame them for wanting to look good, but you can choose the right images to make it possible.
You’ve probably heard the old adage “seeing is believing”. In terms of visual content, the psychological lesson here is that when people can see something for themselves, they’re more likely to trust the source – which develops its credibility.
In this Twitter post Buffer gauge interest around one of its growth experiments by showing two screenshots of an A/B tested email. By doing so, Buffer are able to immediately impress the viewer which intrigues them to read on.
The text used to accompany the post is short yet effective: providing a hook for the article but letting the image become the compelling factor.
The most basic way to understand why visual content is so effective on social media is to consider that the brain processes visual information 60,000 times faster than text. When we’re scrolling through hundreds (and sometimes thousands) of posts, tweets and updates – images are simply easier to digest.
Infographics take this concept to the next level, allowing brands to capture complex pieces of information and turn them into engaging social media posts.
Notice how Charity World Vision have created a Pinterest board dedicated solely to its infographics. By doing so, they’re able to share large chunks of information in a single visual post.
Image: World Vision
By following design guidelines to ensure your infographics are easily readable and visually engaging, this is a great opportunity to increase impact beyond what a single image could achieve.
4. Personal photographs
The best way to connect with your audience on a deeply authentic level is to show them that you’re human, no matter how successful you are. If your business or brand doesn’t have a human face, people will find it hard to relate to.
To execute this personal element in your visual social posts, add snaps of your CEO or management staff. In this example taken from fashion retailer Nastygal’s Instagram, the brand’s CEO Sophia Amoruso is seen at a book signing of her recent book #GIRLBOSS.
Not only does this boost interest around the book, it builds the authenticity of the brand. Look at her: she’s a boss!
5. Behind the scenes shots of your workplace
Another way to connect people to the human aspect of your brand is to show behind the scenes shots of your workplace. This exclusive insight fosters a personal connection with your fans and strengthens their brand loyalty.
This particular type of imagery is more suitable for Instagram and Facebook, which are often considered the more “social” mediums. Designer Jen Gotch does this well on her instagram account by regularly featuring quirky shots of team activities.
Image: Jen Gotch
These images give the impression that the team are “real people” and even encourage fans to consider Jen as a friend.
6. Quote graphics
A throwback to those motivational posters in your school counselor’s office – a quote graphic is still very beloved, and highly sharable. In fact, quote graphics work on every social media platform, including Facebook, Twitter, Pinterest, and Instagram.
The three things to consider with a quote graphic are the quote, the font, and the imagery. Go for a short quote with words that are easily digestible. Consider a font that’s readable on smaller screens because a lot more people are viewing through mobile devices these days.
Be sure to find an image that captures the spirit of the quote without competing with it for attention. The image should serve as a meditation space for the mind to go while its considering the quote.
Image: Canva Quotes
Original images designed in Canva
7. Original designs
Branding your images is essential in order to build recognition on social media – a goal that should always be at the forefront of your visual content creation.
Also consider that generic images are rehashed over and over again, so creating unique content gives you a much steadier chance of becoming memorable.
When designing your own images, always create a style guide to ensure brand consistency. This means determining rules for your fonts, color scheme, and image personality. The goal: you want your brand to be instantly recognizable.
Take a look at how Amanda Fuller, creator of Kaleidoscope Blog, uses a simple yet original design over and over in her posts on Pinterest. Whenever I see a pin from the Kaleidoscope Blog on my Pinterest feed, I know exactly who its from based on this unique calling card design.
8. Images that reflect the essence of your brand
If you want to create images that impact your target audience always consider: what made them choose you over your competitors?
The answer to this question is your unique selling point. By choosing images based around it, you’ll be strengthening the foundations of brand loyalty.
Consider VOSS Water. Propelled by brand values of purity, distinction, and social responsibility, VOSS Water visual social media posts always reinforce one (or more) of these ideals.
In the Facebook examples below, you’ll find the distinctive VOSS Water bottle featured prominently as anchor branding. Both images convey a sense of nature/ natural, and the fruit infusions look fresh and healthy, right on target with branding.
9. Action shots
Stimulate the imagination of your audience with an action or experience shot. Nothing is quite as convincing as a still photo that captures a moment in time.
Charity Water understood how to engage its audience with this vibrant image of clean water and outreached hands. Without reading, you instantly get the visual: What’s a bigger need than clean water? And what’s a great joy than having access to it?
Image: Charity Water
While you may not be providing clean water to those in need, you can still use this type of visual social media post to inspire your followers to feel good about you and themselves, also, for following you.
Share images of your product or service in its ideal use. There’s a reason why, depending on the brand, beer ads show customers partying at the hottest club or lounging on the beach–that’s the desired experience.
Whatever you’re selling, you want a product shot of your ideal customer actively reaping the benefits of it,
10. Images with a striking color palette
Colors can depict and elevate mood. Whether you’re looking to compel or commiserate, colors play a huge role in human psychology. Consider: what are the feelings you want to evoke from your social media audience? Try and replicate that feeling with the colors you choose.
Image: Experiment with different color palettes
An easy way to do this is to use a color picker tool to extract colors from your favourite images. Before you start designing, you should always set out to limit yourself to four main colors – this will help establish a theme or feeling for your designs and increase their impact.
Now it’s your turn
Adding visual content to your social media strategy is a no-brainer, but using visual content that reaches your fans emotions and catches their eye is the smart marketer’s approach.
Whether you’re creating original content, sourcing photographs or shooting your own always consider how it will impact your audience.
How do you stand out from your competitors? Do certain types of visual posts work better for you than others? Leave your thoughts in the comments below!
About the Author: Anna Guerrero heads up Editorial at Canva. Canva is launching new features to enable small businesses, bloggers and their teams to create more stunning graphics and boost their traffic. Register your interest to win a free account.
Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. Many of us do.
Blog posts take hours to write, those great images need to be found or created and those social networks need to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards.
This is where the tortoise can beat the hare by slow persistence. It is a marathon and a journey not a sprint.
One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust and followers over time. This earns you the right to then sell them something down the track.
When content marketing and social media emerged there were no tools. Today we have so many technology tools that it’s overwhelming.
The real benefit with marketing tools is that you can start to scale your efforts. It was something I realized with Twitter early on. A few years ago I implemented one software platform that saved me 120 hours a month and it still does.
So what are some content marketing mistakes that many amateurs new to the game are making.
1. Not automating
Social media purists will tell you that automating social media to share your content is a crime worthy of naming, shaming and retribution. It is declared to not be social. I get that on a personal level but on a business level it is stupid.
Marketing in the past was a creative pursuit. The art of the headline, copy writing and producing engaging ads. Marketing is now an art and a science.
The art? Copy and creative.
The science? Technology and the analytics.
Social media and digital marketing is made up of many moving parts.
Search engine optimization
Paid Facebook ads
And the list goes on and on and on.
To be efficient and even survive in a digital marketing world requires tools. It now needs and demands technology.
Social media is just a tool. It provides crowd sourced sharing of content and for business to scale its marketing there has no choice. Otherwise you will be eating every other savvy entrepreneurs dust!
I use some very effective low cost tools to automate. There are alternatives to these but I am comfortable with how they work.
Want to get serious?
Then you will want to scale your efforts with crowd sourced and user generated content (UGC) technology such as Shuttlerock. This allows you to collect, moderate and publish at scale from content collected and curated from the brands advocates and fans.
What’s made this technology possible?
Smart phones with cameras, high speed wireless Internet and social networks. It sits at the center of the perfect marketing storm. The synergy of social, mobile and visual.
Automation also allows you to do social and content marketing at scale.
To add to the automation you will also need to implement marketing platforms like Infusionsoft, Marketo or Ontraport. These are effectively CRM platforms on steroids.
You can now automate email, social campaigns and marketing funnels that provide metrics at every level.
At a simple layer you need to be measuring clicks, opt-ins and “earnings per click” (EPC)
2. Not optimizing for search engines
Content that is just optimized for search engines is like eating sawdust. Bland, dry and boring.
We saw this when key word stuffing was part of the SEO experts toolkit. Google’s changes saw this practice disappear.
But on the other hand not including SEO in your content tactics is just leaving a lot of traffic on the shelf. I made this mistake when starting. Today before every post is created and published on this blog it has been written to not only engage and capture your attention but it has also been designed to capture Google’s attention.
So find the 25-50 key phrases you want to rank for and start optimizing your website, blog and content today. Down the track you will thank me. If you get it right over 50% of your traffic will turn for free from ranking high in Google.
3. Not hustling your content
Build it and they will come is not a sensible approach.
Content marketing includes two words. There is so much great content that is just languishing behind a wall of online noise. You need to break through.
How do you do that?
One tweet is not enough. A single post on Facebook is now almost a waste of time. And one email a month is not going to cut it. Just earning attention is now a challenge. Paying for digital ads is also in the mix. A shame, but that is now the game.
Content hustling involves but not limited to:
A multichannel strategy on social
Creating viral visual content
Re-purposing text content into various media
It requires repeat promotion.
It means emailing that content.
Building relationships and joint ventures with influencers and other bloggers.
Building relationships with influencers
If you thought content marketing was a get rich quick scheme then maybe its time to give up before you start.
4. Not working on your headlines
List headlines are everywhere. You know what I mean. They look like this:
23 Ways to clean your teeth
7 simple tips to keeping fit in only 5 minutes a day
The lists go on and on and on. Most of us are so over them but they still keep coming.
A recent study by Fractl and Buzzfeed over 6 months and 220,000 articles, looked at 5 different types of content and guess which of the five types worked best? Listicles.
They work! If they didn’t then these top media sites and blogs would stop using them but the metrics tell you the truth.
But that Buzzfeed article also reveals something else.
The power of using strong visuals that almost beg to be shared. If you take a closer look at the technology on Buzzfeed, each image has sharing buttons. So you can not only share the post but share each image.
5. Not experimenting
Coca Cola rewrote their marketing strategy and content was at its core. They also created a ratio that highlighted the need for on-going experimentation. Here is the ratio explained.
70% of your content should be low risk. It pays the rent and is your bread and butter marketing (should be easy to do and only consumes 50% of your time)
20% of your content creation should innovate off what works.
10% of your content marketing is high risk ideas that will be tomorrows 70% or 20%…. be prepared to fail
This provides a blueprint regarding moving on from just developing white papers, to trying some content that is more visual, courageous and engaging in web world that has embraced multimedia and interactive content.
6. Poor quality content
Forget writing for search engines.
Now I know told you before that you needed to optimize for search. But if that is all you do and your content is designed only for search then it will turn people away.
Content that is fun, conversational and creative will touch people’s hearts and they will come back.
How would you define great quality content? Here are some simple tips:
Create or find fun visuals that are creative and shareable.
Write introductions that engage your audience within seconds.
Simplicity. Posts and articles should be written in a manner that almost everyone can understand.
Good grammar and spelling. Now I didn’t say perfect.
Surprise people with an insight that they may not have heard of. It could be a fact or statistic that is revealing
Conversational. Language is always evolving and people now like to read articles that are written like we speak.
Solves problems, inspires, entertains
7. Not building and owning your online content distribution
In the past you bought access to your customers by placing ads in newspapers, magazines and even using a direct mail company. In a digital age and on a social web you need to invest in growing your own tribe and network.
It is an unprecedented opportunity that didn’t exist before. It is the digital marketing trinity.
Social networks on Twitter, Facebook and LinkedIn
This is the work of years and persistent effort.
The other task is to own your traffic. What do I mean?
There are 3 ways to create web traffic. Pay for it, earn it or own it.
1. Paid traffic
If you have the money and the budget then paying for traffic is fine.
PPC (Pay per click) such as Google Adwords
2. Earned traffic
This takes time to earn and is a journey of years.
Organic search engine traffic that comes from ranking high in a Google search
Traffic from your social media foillowers and networks
Referral traffic from people linking to your website and blog
3. Owned traffic
Your primary goal should be to “convert paid and earned traffic” that arrives at your website and “convert it into owned traffic“.
That is “your” email list.
This can be done by converting traffic through a call to action such as a webinar, ebook or premium content that requires registering or subscribing via an email.
With your email list you can reach your customers “when you want” to and not at the mercy of Google or Facebook algorithms!
Neglect this strategy at your peril.
It doesn’t matter whether you are a small blogger or a big brand. The money is still in your email list.
8. Not thinking like a publisher
All of us need to think like publishers. Google hates silence. A website and a blog that isn’t updating content on a regular basis will not be crawled by Google’s search engine spider.
You will not earn authority on search engines. People will not follow you on social networks if your content is poor, not persistent.
So how does a publisher think and act?
Here are some of the types of actions and tactics that all publishers do.
Listen to their readers
Market their content
Test their content
9. Not learning from the innovators
If you are only watching your niche for ideas then you are going to miss out on a lot of insights, tactics and tips that could lead you to become a leader in your industry.
Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and Lego. In the online publishing sector Upworthy, Buzzfeed and Viral Nova are innovative and very successful.
In the blogging space Hubspot, Buffer and Kissmetrics all do great work.
Case study in innovation outside their niche
A great example of a blog that innovated and modelled its content creation and marketing is Movoto a real estate services company. It looked at what Upworthy were doing and used that as a model even though it was outside their niche.
They are a real estate services company that has taken some these ideas and woven it into their content creation, marketing and link hustling. They have taken their real estate blog from 2,000 to 18 million views per month in just 2 years!
10. Not paying attention to conversion and analytics
All marketers have problems to solve and overcome. But there are two key challenges when you boil it down.
Social media and content marketers are sometimes obsessed with traffic and social shares and miss out on what is really important. Converting that attention and traffic into leads and customers.
This means you need to move from the nice headline metrics to some real hard core numbers. These include Clicks, opt-ins and earnings per click (EPC).
Maybe it’s time to start looking closer at the merics that matter and start optimizing that traffic into paying customers?
Instagram ticks all the boxes for an app that managed to pick the top trends on the web. Social, mobile and visual.
When it started it didn’t even have a website. It was just an app. That has now been fixed. The pervasive social media networks have become a marketing trend has been proven to be a useful and effective promotion vehicle for businesses, organizations and even private individuals.
First it was thought to be a fad and then it seemed to stick.
Through the use of social media platform, you can drive site traffic, draw more potential visitors to your site and further increase your clientele base. For marketers and business owners, following social media marketers helps you share tips, techniques and other information that you can also use for your business.
Want to succeed?
Then just model the best in your industry. Social media is no different.
Growing popularity of Instagram
Although many social media marketers often use sites like Twitter and Facebook, we cannot deny the fact that Instagram has hundreds of millions of followers from all over the world.
Here are some Instagram facts and statistics to mull over:
What makes this social media platform really popular is that this site can also be used for businesses.
To become an effective social media marketer, you also need to use the different social media platforms for your projects and other social media marketing campaigns. And one of the most effective ways is through the use of Instagram.
Unlike other platforms, Instagram is just visual. To play you need to upload an image. Through these images, business can build their business brand, provide information and a whole lot more.
Who to follow on Instagram?
Not all of the known SEO experts and social media marketing bloggers have their own Instagram accounts.
But we have gathered the top 8 accounts that every social media marketer should follow. These online users have a broad base of followers on this social media platform. Through their accounts, you can learn so many things and be able to personally relate as to how it really is working as a social media marketer.
The following top Instagram accounts can also help you be updated with the latest trends and developments in the social media marketing world.
1. Social Glims
One main essence of using social media by almost all business today is that it can boost your business whether it is a small or a huge enterprise. By following @socialglims, you get to know more about advanced social media. The account offers training and support. But apart from that, they also offer interesting information that you can find really useful.
As a social media marketer, you have to be adept in using social media tools.
But apart from the being knowledgeable with social media is the fact that you should also know various SEO marketing techniques and methods. Content marketing is essential in any social media campaign considering that topnotch content when posted on a social media account can gain followers and potential clients. This account can give you a lot of insights and tips especially when it comes to content marketing.
To become a successful social media marketer, it takes a lot of hard work and it is never an easy job.
This Instagram account gives you inspiration dosages that you need to get on with your job as a social media expert and give you tips as to how you can further hone your social media marketing skills and strategies.
Known as a social media expert, Kim Garst has a lot to offer in her Instagram account.
When you follow her, there are so many interesting things that you can learn from a social media expert herself. With the photos she share on her account, you can inspire yourself to strive hard and work more. You can also get valuable information as to how social media can help small businesses.
This Instagram account is quite interesting especially since there are so many images that can help you to be a more effective social media marketer. Whether you are looking for inspiration messages and tips, the @thesocialagencyllc is one account you should not miss to follow.
This account is from a personal user who also happens to be a social media marketer. In her account, she provides quality and useful social media marketing tips through photos. Yes, you wouldn’t believe that but when you visit their account, you will see lots of infographics teaching techniques and providing different tips about social media marketing. They are also updated with the latest trends which make it easier for you since you can just look at the image and you don’t have to read long texts.
For easy to follow tips, you should follow @socinova. This account offers simple and easy to understand social media tips that marketers can use for their projects and business. The account gives concise and direct to the point texts that are very easy to comprehend yet can deliver good results. Socinova also has nice and inspiration photos to inspire social media marketers today.
This Instagram account gives really simple messages and tips through creative photos. Through their page, you get to see nice photos with powerful messages and other essential information that any social media marketer should know and should have.
Then you copied the “About Us” from your website and uploaded your logo. And you think you are ready to start promoting your business on this professional networking site that has over 347 million users.
Not quite. There are a few things you should never do on this professional networking site. LinkedIn clearly states that its mission is to “connect the world’s professionals to allow them to be more productive and successful,”
This means family selfies and cute cat photos are not something you should post here.
You might have got a thousand likes and hundreds of shares on Facebook, but this is the corporate world we are talking about..
To use LinkedIn to its fullest potential you just cannot afford to make certain mistakes; otherwise you’ll end up injuring your brand reputation really big.
Here are some LinkedIn tips on the mistakes you absolutely shouldn’t make when promoting your business on LinkedIn.
1. Don’t talk only about yourself
While it is true that your purpose of being on LinkedIn is to promote your business, talking only about yourself all the time is a big no-no. These are professionals who come to LinkedIn to do business, to learn, contribute and interact. They want something valuable; and shoving your products down their throat is hardly a good way to interact or create a meaningful professional relationship.
By all means, do talk about your new stock delivery, big sales or recent projects to show off your strength and success but it should not be the only thing you do. This way you will only bore your connections and turn them off.
LinkedIn Groups, for example, initially showed a lot of potential but today they are mostly filled with people blatantly promoting their products or brand without adding any value for fellow professionals. A much better way of leveraging this feature is to ask questions or share tips on relevant groups with other like-minded individuals.
2. Don’t make your company page look like your resume
Many entrepreneurs make this mistake while creating their Company Page on LinkedIn. In the description part they mostly write their personal history, achievements and recognitions. If you too are doing this, stop immediately.
To create a rocking LinkedIn Company Page you need to speak about the ways your business can help your potential customers. Also, the description should be focused on your unique selling proposition; tell them “why should a business hire you/or your company over anyone else” in the very first place.
Following are a few points to remember when creating your company page:
Write a compelling summary and use relevant keywords so that people can find your LinkedIn Company Page via organic search
Add products and services along with links to purchase them. Also, list your most important product first.
Use an eye-catching cover image of 646 x 200 pixels
Add a standard logo of 60 x 60 pixels
Add jobs and careers information.
Ask your customers for reviews on LinkedIn.
Make sure your employees connect with your page.
If your business has several verticals, consider writing your description according to the specific requirements of those verticals. And while you are at it, create a unique LinkedIn URL for your Company Page.
3. Don’t overlook the necessity of updating your page regularly
Your LinkedIn Company Page is more like your Facebook or Twitter handle, i.e. it is a platform to give business updates. It’s about sharing relevant and useful information with your followers in order to entice them so that they proactively come back to your page for more.
While you should update your page regularly, you need to have a proper content strategy for LinkedIn. Now, the question is what kind of content should you share?
Here are a few options:
Important company announcements
Discussions, questions, feedback requests, or interesting facts
Links to new content on your site such as blog posts, white papers, case studies, and press releases
News related to your industry
Links to relevant content created by others that your audience would also find interesting/useful
If you are having difficulties finding relevant content, you can refer to LinkedIn’s news reader – Pulse. Pulse separates information by influencers or channels. Also, limit your stuffy tech-talking and avoid cringeworthy clichés as much as possible.
4. Don’t ignore people
People talk on social media. They discuss things, post reviews and voice their opinions and grievances. As a brand, you should never ignore what they are saying. Rather, use LinkedIn as well as other social networking sites to your advantage here.
Monitor what people are saying about your product or brand as well as about your competition and industry as a whole. If there are any exciting discussions happening or some controversial news related to your industry that is getting people’s attention, capitalize on them by sharing relevant articles or videos. That being said, you should not just post a link to your content. A much better and effective approach is to share your thoughts on the discussion.
A lot of people use LinkedIn, along with other social media sites, to pose questions and uncertainties that they want answered. These questions or doubts can be your pool of wealth when it comes to creating killer content that address the issues faced by people.
5. Don’t ask your connections to “Like” your Facebook page
This is a big LinkedIn etiquette mistake committed by many businesses, especially small and mid-sized businesses. Random connections beg for “Likes” on their company’s Facebook page or to “Follow” them on Twitter.
It is not just lame but also makes you look ‘needy’. And the professionals on LinkedIn hardly want to interact with someone who is that needy. You can however choose to connect with someone personally on Facebook or Twitter, only after building a relationship with him/her. But sending a message like “Please like my XYZ page on Facebook” is a totally off limits.
LinkedIn is, beyond doubt, an excellent and highly effective professional networking platform that helps you take your business to the next level. However, you need to follow certain etiquette in order to market your business successfully. Just like in your social life, it is imperative to remember how you should behave while interacting on LinkedIn.
Remember that you goal is to humanize the brand. Speaking only about yourself will make you sound like a corporate robot; it’s not something you really want. Your approach therefore should be like a human interacting with a fellow human and in the process personalize your company voice while maintaining a professional and polished tone.
Guest Author: Ricardo Casas is the CEO of Fahrenheit Marketing having more than 16 years of interactive advertising experience. You can connect with him on LinkedIn and Twitter.