Why did I start distance running when I was only twelve?
As a lean and almost teenager I decided to crawl out of bed at 6.00 am to start a running regime!
I don’t know what possessed me!
Since early childhood I had suffered asthma and maybe I was looking for a way to remove the constant struggle for breathing through increased cardio fitness. Nevertheless I started.
Back then the shoes were flat Dunlop style volleys with no support and more designed for hanging out with friends than pounding pavement.
Early morning in the dark.
I can still smell the park, see the orange street lights and feel the cold round steel of our gate as I pushed it open and ventured down the pebbled crunching driveway ready to start pounding around the block in my non running shoes. I remember pushing myself so hard some mornings that I threw up.
Then I invited my younger brothers to join me and for a couple of mornings they stumbled out of bed to run with me in the cold and dark. It didn’t last.
It was just me, my legs and a punishing early morning regime.
The journey proved to be an unforgiving experience of pushing and punishing my body. Exploring the boundaries of pain and the screaming of lungs. In looking back it seemed a strange choice. But it came with some benefits. Enjoying the highs of the drug of choice. Exercise endorphins!
What was that about?
A couple of years later I finished in the top 10 in cross country for the state in the school age open age competition while only 14. It had all started with an early morning run before the sun was up.
The question I have is “what is it that drives us?”
This is where we all need to start to succeed in life. Discovering that passion and purpose that drives us from deep inside. For many it is an accident. We stumble upon it during childhood or we collide with it later in life. Some never do and they go to their grave with their song unsung.
But the other day I collided with the future.
I live in a three storey terrace and the downstairs studio is often rented out on Airbnb. The guests that stay are a rich mix of travellers, families and business people. The big bonus is that it provides an opportunity for intriguing intersections with delightful personalities and often I hear their stories and journeys.
One morning a group of four arrived and settled in. It was mum and 3 teenage girls. They were bloggers. Their weekend was a two day WordPress blogging course at the nearby University of Technology. You can imagine we had a “conversation”.
I discovered that “Mum”(also known as Quigley) is a writer and blogger and creates and crafts words at Entrepreneursmum.com. Her blog is about “writing”
In our first conversation I learned that Zali, Delaney and Harper have their own WordPress blogs. Not at Blogger.com or even Tumblr, but with their own domains and self-hosted at Bluehost.com. They are serious bloggers.
Zali blogs at Misszali.com about fashion, drawing, travel and creating with a few other topics thrown into the mix and started when she was only 9! Delaney loves fashion including hats and mis-matched socks at her blog titled Delaneydays.com. She also finds many other distractions to write about including music, photography and travel. Harper is passionate about the beach, blogging and travelling. Add her love of photography and you have a kaleidoscope of interesting content. You find her at Harperlarper.com.
They are the “connected generation” and they get it. Meeting them was exciting and revealing as to the future of media, personal branding and creativity.
What was also discussed and mentioned was their wish to monetize their blogs in the future.
In chatting with them all it was obvious that their passions in and for life had found an online home. They are on their way to understanding the long term benefits and importance of their regular online content crafting and creation.
They are building a personal digital asset that may define them in the future. It could become their legacy. Employment as we know it may not be necessary.
If their persistence continues then they could have a personal brand that could catapult them to creating a lifestyle that could only have been dreamed about a decade ago. George Bernard Shaw summed it up well:
“Life isn’t about finding yourself. Life is about creating yourself”
Today it is about creating an extension of yourself online. But to achieve that some other things also need to happen, because just creating content won’t be enough.
The passion and purpose
To make it work long term we need to move from a broad range of hobbies and passions to a focused personal brand. You will need to stand for something.
It may require you to take a few steps and it may need some facilitation externally or you may be able to define it by making the time to develop your focus.
One particular approach that provides a simple framework is worth considering. In Porter Gale’s book titled “Your Network is Your Networth” she outlines some steps to discovering your focus.
The 4 steps
List your passions
Discover the sweet spot at the intersection
Describe your tone – Witty, Irreverent, Inspirational etc
Write the 20 word mission statement that distils your purpose
The final step is being able to write it in a tweetable length of 20 words or less or 140 characters.
Sometimes the next step is the hardest.
Beyond that then the journey is going to need some other elements. Creating that online brand requires a range of soft skills and hard expertise that will arise from crafting, creating and “doing the work”
Persistence: Many start but stop. Success means keeping at it.
Consistency: Online publishing and digital asset building requires consistent effort. You will need to think like a publisher that puts out a regular weekly magazine.
Marketing; Social networks and the new tools of digital marketing have given you the power to reach the world. Learn this skill.
Continual learning: A social web never stops evolving and you will need to keep up your education.
One brick in the wall
Continuous effort online has great rewards. Google keeps indexing your content and brand. People start having conversation and share your content. This is crowd sourced marketing.
You are creating digital assets online with one piece of content at a time, one tweet after the other and building “earned” search engine authority. It’s one brick in the wall after the other that makes a house.
But if you can project yourself 5 years out into the future to see where you might be then you maybe surprised.
2 blog posts a week of 1,000 words is 500 articles and half a million words. Do you think your writing and knowledge will have increased by a big margin in 60 months? It’s also a great legacy and body of work.
Building your followers on Facebook, Twitter and Instagram by 1,000 a month each would mean that you could have over 180,000 people on your online distribution network. That’s some marketing power that you own.
Growing an email list of 300 a month would mean that your email list could reach 18,000 in just 5 years. That’s a nice little list to market your brand to when you want without paying or begging for it.
And I haven’t even mentioned connections on LinkedIn, YouTube subscribers and Pinterest followers.
Zali, Delaney and Harper are building their online house and brand one piece of content and follower at a time. I am looking forward to seeing how their journey unfolds.
They are the future of blogging.
What does your brand stand for?
What are your three top passions and can you find that sweet spot? What’s your tone? Can you write down your purpose in a tweet of 140 characters?
Have you started?
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Search engines will drive more traffic than social and email if you get it right.
When you start your blog or website that will not be the case. You will need to earn that authority from Google, Bing and the other search engines over time.
It takes persistence and patience.
To provide some perspective on how important that is, this blog now receives over 50% of it’s traffic from organic search. That is free traffic! That is why SEO or “search engine optimization” is so vital.
As with any strategy – business, marketing, SEO or otherwise, sometimes, a refresher is in order. This is to evaluate what works and should be kept, and what doesn’t and should be removed from that strategy.
There’s no set-in-stone timeframe in which you should go about evaluating your SEO tactics. Though as a general rule, the more frequently they are evaluated the better. Additionally, there usually comes a time in every business manager or owner’s life at work when they realise that changes are in order. And that the sooner they go about making them, the better.
Why refresh your SEO strategy
The world of digital marketing is in a constant state of evolution and what worked so well yesterday mightn’t work at all tomorrow. In fact, with the number of Google updates and the like to contend with, even if you saw your website traffic skyrocket yesterday, you could see your website penalised tomorrow.
Consequently, there’s not only an inherent need to refresh your SEO playbook, but to also stay up to date with what’s going on in the constantly evolving world of marketing and SEO, especially where Google and its crackdowns are concerned.
Also, just because you’ve identified a need to make adjustments to your search engine strategy, this doesn’t mean that you’ve made mistakes or gone about things the wrong way. In fact, the truth is usually just the opposite. You’ve correctly made the effort to look for weak points in your strategy. You’ve identified them and now you can work on making the required changes, though you will naturally need to understand the most suitable changes to make.
Your marketing efforts need to keep pace with your business, says Hunter Hoffmann, the head of US communications at Hiscox. He further added,
“Most small businesses evolve or pivot from their initial focus as they react to what works in the marketplace. You can use this opportunity to put more resources to your most effective tactics, cut some of your less successful initiatives and try something new.”
With those important points in mind, here are five of the many outdated search engine tactics that you should remove from your SEO marketing strategy if you’re still relying upon them for SEO purposes.
1. Keyword stuffing
Whoa! If you’re guilty of keyword stuffing you need to do more than refresh your SEO strategy, you need to catch Doc’s DeLorean back in time – not back to the future as you aren’t ready for it yet – and familiarise yourself with what’s been going on in SEO over the past five to ten years.
Stuffing your content, metadata descriptions, titles, etc. is how you get your website removed from search engines because it’s a big no-no and has been for many years now. Whilst there’s nothing set in stone regarding keyword density – the number of times that a keyword appears on a webpage – deliberately stuffing keywords in your content, metadata descriptions and titles is a sure-fire way to get your website sandboxed.
2. Spammy guest blogging
Guest blogging really did take a battering early this year from Google, though that isn’t to say you should cease creating informative, original and quality content to make available on blog sites. This is because content is still king in a number of ways. And by creating original, quality content for blog sites, you can make your business and website an authority on subjects relevant to your business activities and interests.
However, if you’re to continue your guest blogging efforts, be selective about the blog sites that you link to. For instance, avoid blog sites that are blatantly all about the creation of backlinks – MyGuestBlog.com is a prominent example here after being slapped into nonexistence by Google. Be sure also to only upload your content to blog sites that are relevant, i.e. related in some way to yours. For instance, a florist business uploading informative, original content to a blog site concerned with gardening.
3. Favouring quantity of links over quality
The quality of your links is far more important than how many you’ve got. And although Google is no longer adhering to its ‘100 links maximum’ rule and has since stated that you can have as many links as you like as long as it’s a reasonable amount, if you’re still using links to boost your SEO rankings, it’s about time you knocked that strategy on its head once and for all.
4. Placing keywords in metadata descriptions
For many years, it was common practice to place keywords in metadata descriptions, and it’s still ok to do so. However, since 2009 keywords are no longer a ranking factor for SEO, something Google has publicly stated on a number of occasions.
This doesn’t mean you should cease bothering with metadata descriptions, nor does it mean you shouldn’t place relevant keywords in them. But rather, maximise the value of metadata descriptions by writing them with users in mind so as to make them understand why they should click on your link and not someone else’s.
5. Duplicating content
Ok, duplicating content is sometimes necessary – sometimes it’s actually a legal requirement – and as a result won’t incur any problems with Google. But if you’re duplicating content for SEO purposes, particularly content of a poor quality – this is what Google terms ‘deceptive content’ – then you’re asking for trouble.
Many websites require the use of duplicate content. This includes printer-only versions of web pages, discussion forums that generate content aimed at mobile devices, and saleable items that are linked via URLs which are considered distinctly different.
If the examples above don’t describe your duplicated content, chances are you’re in for a rude awakening. However, if you want to proactively address any duplicate content issues that might arise; you can do either of the following:
Use 301 redirects
Syndicate content to other websites carefully
Make good use of Webmaster tools to tell Google how you’d like your website indexed
Every business owner or manager needs to review his or her marketing and SEO strategies from time to time to evaluate what’s working and what isn’t. In addition to making changes based on your evaluations, bear in mind that the best way to go about SEO is to follow the guidelines that Google and other search engines have put in place.
Sometimes these guidelines mightn’t make immediate sense or any sense at all even after much scrutiny, but it isn’t up to you. So stay within the parameters they’ve set, keep up to date with the latest changes and trends, and your SEO strategy will ultimately bear fruit.
Author Bio:Martha Williams is a writer currently working on a freelance basis for Digital Rehab, one of Australia’s leading digital project management and marketing consulting companies.
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One of the biggest issues email marketers have is making the email subscriber feel connected. So I will show how six little things could eventually hurt the efforts of everyone with an email list.
Writing from an email reader’s view, you are sure to get a laugh from this article.
If you’re looking to destroy your email list within 30 days, then this article is just for you. If you want to prevent that from happening, then this article is for you too!
So let’s learn the 6 Ways To Destroy Your Email List, written from an email subscribers point of view.
1. You’re emailing me at night
Your email just went out and 10,000 people got your email and it’s 11.00 pm at night. You’re thinking “Success!”, but they’re thinking “How Rude”. If you want people to click the UNSUBSCRIBE button like it’s Family Feud then do this often.
You’ve got to understand, scheduled posts and auto responders don’t exist in the subscribers mind. They want something live straight from you and we all know that you didn’t just finish writing that email at 11.00 pm at night on a Saturday. You may not see it, but potential customers are going bye-bye because you woke them up late at night with an email titled “20 Reasons Why You Need More Sleep”. Not good. This breaks the feeling that you care.
So please, email during the daylight. Your list will be happier.
2. You’re more generic than Walmart
Walmart is great when you need something because they have a touch of everything. They’re known for being generic, it’s why it’s so huge. But if I need a specific smartphone, I’m not going to Walmart. Instead I go to a store that specializes in that field. It’s human instinct. I don’t care how big Walmart gets, I’m not calling them to service my house for pest control, or to deliver my baby. I’m going to people who specialize in that field.
I know Mashable is known for writing about a lot of things, but even they specialize in the technology field. You must have a target, and you must know your audience. When you shoot your emails out, you should hit the bullseye every time. This means you’re helping that reader somehow every time you send them an email. So the generic emails like: “I have the purpose to life blah blah blah” or “ “How to achieve anything you want in life” isn’t going to be opened as much. It’s okay to be inspirational, but being generic makes the reader feel disconnected.
Always stick to the topic.
3. You email just to email
People say that you must email your subscribers every week no matter what. It doesn’t matter that you have nothing of value to give them or you have nothing to excite them with and you have no solution to their problem.
If you have nothing to give, don’t email. I’d rather skip a week instead of looking stupid every week.
You want that feeling of excitement to bubble when they see your email. I receive emails like that and it’s amazing to think you can have that kind of effect on people.
So make the email count every time.
4. You write like I’m the size of a barn
If you’re saying stuff like, “Hope ya’ll are doing good” or “You guys! Guess what??” You’re basically making that person feel so unconnected. Possibly even like their fat.
What if a guy walked up to you and said, “Hey Guys!” You’d look behind you to see who he was talking to. You’re thinking he’s either crazy or high. Then you realize he’s talking to you. People won’t see you as crazy when you email like this, but they won’t connect with you as much either. You must treat your email writing like you’re writing to an individual.
You want that person to have a personal connection with you. They want to feel close and to be able to share their problems. So when you’re emailing solutions to their problems and talking about things you have in common, you’re establishing a relationship, they will feel like a close friend. Which is what you want. You want to keep everything natural.
I don’t know why this is so hard for some, but it is.
5. It’s just another RSS feed
RSS feeds are great and some like to get it in their email. But the email open rates are very low with RSS emails. After a while people drift off to find something else to read. People won’t stay committed to an RSS feed like they will with a real person. Making that email format more like a conversation instead of a blog post will increase your open rates tremendously. Understand to that GMAIL is now sending all RSS feeds to promotional tabs. Which means you may receive them for a while but soon they will disappear in the promotional tab.
If that reader even smells that you’re only about padding your wallet, you can say adios to that reader. Your email strategy shouldn’t include punching them 3 times with a pitch about your eBook. It should be about delivering value that melts their problems like butter.
Once they realize you have the power to do that they will be emailing you for a job, contract, or even a book deal. If you had 100,000 people who knew that you had the answer to their problem within one eBook, money would never be an issue. Do you know why spammers slap people with their products all the time? They’re not making money. All it takes is one good launch to get the ball rolling. Selling isn’t hard, it’s simply showing people that you have the answers. Once they realize this Paypal will be your best friend.
So there ya go! 6 ways to destroy your email list. I hope this made your day and possibly made you laugh. More emails like this are sent more than not, but that’s hope for you. Why?
You will stand out brighter and you’ll be seen as the authority in your niche. So use these tips to take you to the next level.
Guest Author: Luke Guy blogs at Lukeguy.com. He researches email marketing and how to grow businesses doing it. He loves finding new ways to grow your list and making it fun at the same time. He talks about other things but usually it involves emailing.
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The media world is witnessing the changing of the guard. The new brash upstarts have embraced, integrated and are applying the technology of the social web.
Buzzfeed, Upworthy and the humble blogs of this world are the new content kings. Many blogs have more readers and eyeball traffic than traditional and national magazines. Newspapers like the New York Times, The Guardian and even the super blogs such as the Huffington Post and Mashable are under upstart threat.
The latest stats are revealing.
Buzzfeed received 154 million unique visitors globally and 100.9 million in the US in the last month. (August 24, 2014 to September 24,2014) according to the Quantcast figures.
Upworthy which only started in March 2012, is a fast starter and has been described by Fast Company as the fastest growing media company in history with 28.4 million unique visitors in the last month in the US and 43 million globally.
That has been achieved in just over 2 years!
Everyone is now a publisher
We are all publishers. And we want to make a dent in the universe but we don’t want to admit it for fear of standing out. Everyone wants to be epic and awesome but it’s never said but mumbled under our breath. Often it’s a silent thought.
No one says “I want to be average”
People publish on Facebook and get excited when it gets 100 likes. Teenagers can be overheard saying “that photo isn’t worth sharing because no one will comment or share“. Bloggers are always looking for that post to go viral but just won’t admit it.
So if you want to take the art of blogging and content marketing seriously you will need to think like a publisher not an like an amatuer or hobbyist.
The 10 content marketing lessons
Here are some insights and lessons on what makes Buzzfeed and Upworthy the fastest growing websites on the planet and what you can learn and apply from their tactics to your content, blog and website.
1. Don’t expect home runs every time
We want all our content to succeed every time. But that doesn’t happen and it isn’t realistic. UpWorthy have published a Slideshare presentation that reveals that 56% of their posts don’t break 10,000 views and also reveal that only 0.3% of their articles reach the top level. Over 1,000,000 views!
The reality is that you will only have some of your content go viral or hit a home run. So you will need to persist.
2. Write multiple headlines for each article
David Ogilvy was famous for having written over 100 headlines for one advertisement. Upworthy have taken this practice and woven it into their editorial process. Their first step and instruction to all their content creators.
“You HAVE to crap out 25 headlines for every piece of content”
If you are serious about content marketing this is one of the “biggies”. Learn and keep learning to write the best headlines you can.
3. Large listicle headlines work
Buzzfeed has perfected the art and science of large list headlines, often called “Listicles”. Here is an example. It is something that I noticed in the early days of my blog and it led to blog posts such as “105 Tips to Make Your Blog Rock”
4. Test the best ones
When you have written multiple headlines then you need to test them. Upworthy tested two headlines for one article and the difference between them is not just a few clicks but 36 times more views!
The two headlines were:
“A Public Service Announcement on Behalf of All White Dudes” vs “Put Yourself in a White Guy’s Shoes. Comfy, Right?”
Below is the one that won the popularity contest.
Tools like Buffer and it’s analytics can help you with that testing. Check out their article on how they do that.
5. Stack images in content
Buzzfeed has perfected the art of stacking images in articles. Here is one of their most popular articles of all time with over 15 million views. This tactic is very effective because you are giving your article the best chance to resonate with your audience so it “has” to be shared. If it was just one or two images it would not have received that level of viral traffic.
6. Make it easy for readers to share
If you check out both Buzzfeed and Upworthy, they have a very clever technical tactic that makes it easy to share different parts of the article.
They include hovering share buttons that pop up as the user scrolls down the article. The result according to Upworthy’s research is a 398% increase in traffic!
7. Curate the best content
Upworthy doesn’t try and break the news but is on the constant lookout for what works and then curates it. They then improve the framing on their site so that more people see it.
Curation is often underrated and should be an important part of your content marketing.
Buzzfeed does the same.
They see what is pumping and then add their own spin to it.
8. Make it easy for people to like your Facebook page
You have to love the relentless pursuit of squeezing every piece of viral sharing capability out of readers.
Upworthy have two ways they do that.
They add a popup that appears after you have finished watching a video that politely inquires whether you want hang out with them on Facebook. This produced 419% more likes.
Not content with that they also added a hover banner that asks you to “like” the Upworthy Facebook page. This added an increase in likes of 620%
9. Target a niche, cause or issue
As content marketers we are often trying to reach a broad audience to get that mass appeal. What is interesting to see is that Buzzfeed is tapping into niches and causes because they are often much more passionate about their group.
Here is an example of how Buzzfeed approaches this tactic.
10. Keep looking for “Epic” content
Trying to be unique all the time will make your brain fry and often means you are reinventing the wheel and you don’t have to. Keep reading and hunting and see what sort of content works well on the web and your competitors sites.
Upworthy sum it up with some tips on what they are looking for.
You already know that blogging is a key component of content marketing that just cannot be ignored by businesses anymore. Any company website without a blog is clearly missing out on a lot of traffic and potential sales leads.
But do you know what’s worse than not having a blog? A dead blog!
If the last, and only, post on your blog was 8 months ago, then you’re the perfect example of a dead blog. It gives away so many wrong signals about your company that it’s hard to imagine something more damaging and credibility shattering – especially for an online business.
Based on my years of blogging and content consultancy experience, here’s what most prospective customer would think about your company when they come across your dead forgotten blog.
1. You don’t know enough about your industry
There’s no shortage of competition in any industry these days. It’s hard for customers to choose the right company for their needs and blogs play a major role in triggering customer purchase decisions. Any intelligent and knowledgeable company would take note of this fact and try to build a knowledge based blog for their customers. The more industry knowledge you share through your blog content, the more credible you become in the eyes of your potential customers.
By abandoning your blog, you’re giving all the wrong signals. You’re effectively telling your website visitors that you don’t have enough knowledge and expertise in your industry. You don’t know how to address the burning issues of the industry. You have no idea how to resolve customer issues.
With such credibility damaging signals coming from your blog, it’s hard to generate any sales from it.
2. You’re not a professional company
The internet has made it much easier for individuals to start their own companies. That’s obviously great for the economy. But it has also made it difficult for the customers to differentiate between professional corporate set ups and one man companies running from somebody’s bedroom. An abandoned blog puts you firmly in the latter group.
Giant corporations and industry leaders are increasingly investing money in building up their professional content teams with experienced bloggers and thought leaders. This gives them a clear edge over the one-man outsourced companies that have grown like mushrooms all over the internet.
3. You don’t care about your customers
Blogs, along with social networking websites, have effectively become the most engaging and timely customer service platforms. Companies encourage their blog readers to comment on their posts, share their feedback, discuss new product ideas and register complaints.
You on the other hand, have a dead blog. Which means customer satisfaction is the last thing on your mind – at least this is what I’d think if I was your customer. Your blog has a few old and isolated posts with a handful of (unanswered) comments, and you’ve never thought about building an email list, because that requires blogging as well. In short, there’s no connection between you and your customers.
4. You have no success stories to share
Companies use their blogs to build their credibility by sharing client testimonials and success stories with their readers. They create case studies on how they managed to win back hopelessly frustrated and irate clients and turned them into loyal customers. They show their prospective clients how keenly they look after their customers and make every effort to resolve their problems.
But with a dead blog, you’re doing none of that. You give out the impression of a company that has nothing special to show for its services. A company that has never gone the extra mile to help its customers.
As a prospective customer, looking to choose the most credible service for my needs, I would always prefer a company that shares success stories and testimonials. It would give me the extra sense of comfort, that I won’t be let down or left alone when I need help.
5. You’re going out of business
This is perhaps the most glaring impression that a dead blog would give away about your company. And this is why having a dead blog is worse than having no blog at all.
When a client explores your blog and sees the last post, dated 6 months back, he immediately looks for other sources to check if you’re even operating anymore. He loses confidence in your services and becomes suspicious of your commitment to your customers.
How would you feel if you see an SEO agency or a digital marketing company with a blog last updated 9 months ago?
A digital marketing agency is supposed to get you traffic and help you with content marketing (which obviously involves blogging as well). How credible would they be with their own blog dead and completely ignored?
I don’t know about you, but I would immediately consider them out of business and no more operational.
6. You’re out of touch with the current trends
You know that content marketing is critical for driving high value traffic that converts much more frequently. You also know that the leading companies in every industry invest a lot of money into their blogging and content marketing resources.
But if YOU know it, why isn’t, a supposedly, professional company aware of such a simple fact. They must obviously be out of touch with the current industry trends. If all of their competitors are blogging, why are they ignoring it?
7. You have an ignorant marketing team
When I see a company investing heavily in SEO, SEM and other paid advertisement campaigns, but completely ignoring blogging, I know they have a bad marketing team.
Because they’re investing money into something that is much more short term and has a lower conversion rate than inbound marketing and blogging. Leads generated through paid advertisements can never be as mature and convertible as those acquired through regular blogging campaigns.
You might initially save a few hundred or thousand dollars by preferring paid advertisements over content marketing, but over a longer period of time these leads would cost you much more since most of them would not give you repeat business or referral sales. PPC is an investment that goes away with the user’s click.
Blogging, on the other hand, is your brand’s permanent asset and would continue to bring you leads even months and years after publishing it.
But your smart marketing team won’t tell you that.
Wrapping it up
Blogging is an essential online branding and marketing platform. By taking it lightly and not investing in it seriously, you’re not only wasting a golden opportunity to acquire long term clients but also sending damaging signals to your prospective customers about your brand. So purely from a business point of view, it would be wise to either develop a comprehensive in-house blogging strategy or engage professional freelance bloggers to help you with regular content generation. The opportunity cost is just too much for you to bear.
Author Bio: ”Jawad Khan is a Content Marketing Specialist at Quality Trade, a leading B2B marketing and trading portal for verified and highly credible businesses. Follow Jawad on Google+ and Twitter.”
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