6 Tips on How to Use Twitter’s New Vine Video App for Marketing
Twitter is underwhelming at 140 characters. Any sane person would say “What do you do with that?” Why limit yourself to so few words when there is a dictionary and an encyclopedia available and limitless communication at your disposal. Its brevity is both an enigma and its charm. It has been its weakness and strength due to [...]
7 Must Have Social Media Business Tools for Influence, Authority and Time Management
You’re in social business. Among the many things on your busy agenda, you need to research relevant influencers in social media. From them, you can learn, connect, utilize their communities, and engage in conversation. You are also expected to advocate your brand, through storytelling and the publication of your professional/niche knowledge. To make your efforts [...]
How to Leverage the Marketing Power of Social Media and Mobile – Case Study
If you want to connect with your target market in a digital economy you need to be relevant and use the modern cool tools and they don’t come any cooler than social and mobile. Owning and using an iPad is almost like driving and parking a BMW in your driveway. Being able to talk intelligently [...]
How 5 Prestige Brands Innovate and Market on Facebook
Perception sometimes equals reality when it comes to marketing. Businesses that win and are successful often create a public persona and brand that enables them to remain at the top of the food chain through emotional and clever marketing. It is not about the facts but how they touch the hearts and emotions of their [...]
Why You Should Be Targeting Tablet Users
Tablet computing has been something of a surprise revolution. If we hark all the way back to 2010, when the iPad was first announced, critics panned it as a big clumsy iPhone with a silly name. People figured Apple’s luck had to run out sometime, and they’d finally missed a step. Of course, tablet sales [...]
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New Book “Blogging the Smart Way”
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