Should You Invest in LinkedIn and Forget Facebook?
Marketers everywhere are trying to discover how to monetize social media. But some social media sites can’t even make money from their own users. Facebook has been in the news recently for failing to live up to its business promise. LinkedIn, however, has performed remarkably well in the same difficult sector. It has announced quarterly [...]
Why You Should Be Targeting Tablet Users
Tablet computing has been something of a surprise revolution. If we hark all the way back to 2010, when the iPad was first announced, critics panned it as a big clumsy iPhone with a silly name. People figured Apple’s luck had to run out sometime, and they’d finally missed a step. Of course, tablet sales [...]
5 Insights into Global Social Media in 2012 [Infographic]
Social media is emerging from its adolescent phase and is rapidly maturing. Initially social networks had an image problem with some CEO’s and executives thinking Facebook was for teenagers to post the weekend’s party photos and Twitter was for narcisstic attention seekers with a limited vocabulary. There was also an initial perception that because the platforms [...]
Top 5 Mobile Apps for Online Marketers
Going mobile with your SEO can make your business sharper, quicker, and more responsive. As more and more businesses realize the value of SEO, defending and improving client’s visibility increasingly demands constant vigilance. With these smartphone apps, you can keep an eye on multiple variables at once, and get a better idea of what is [...]
Winning with the Fantastic Four of Digital Marketing
Winning in sport or business is imagined by almost everyone. What child hasn’t dreamed of being a star athlete or a millionaire. Imagination is a powerful force that can motivate us to succeed in life. Imagination is also one of the keys to enjoying a book as our mind takes us on journeys that suspend [...]
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New Book “Blogging the Smart Way”
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