10 Reasons Why “Liquid” Content Should be Included in Your Social Media Marketing

Tweet If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains. Content in fact should do much more than that if you are to succeed fast, far and large, at marketing [...]

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11 Facebook Marketing Tips and Tactics for B2B Marketers

Tweet Facebook has an image problem. It started as a social network that was initially invented to provide a voting platform on rating the popularity of the fairer sex. It was more about girls than commerce. The CEO who might be on Facebook  with his own personal profile, often has trouble seeing its value beyond [...]

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5 B2B Facebook Pages Worth Copying

Tweet Facebook pages for consumer brands are sexy, they have millions of followers and  they attract all the attention. The reality is that a lot of people do not want Lady Gaga to build them a website or provide professional services or paint their house, she is there for the show. Facebook for B2B brands [...]

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11 Essential Elements of a Successful Corporate B2B Blog

Tweet If there is one company that understands the key elements on how to ‘Blog’ in a B2B market then you can’t go past the Hubspot blog. Hubspot was founded by Brian Halligan and Darmesh Shah  who met at the Massachusetts Institute of Technology (MIT) in 2004 and incorporated HubSpot in June 2006. It was [...]

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15 Essential Social Media Facts and Figures For B2B Marketing

Tweet Social media has been the plaything for Business to Consumer (B2C) Marketers and they have always seemed to have grabbed the headlines because their products are funkier and sexier than a B2B service or product. In fact B2B social media marketing has been put in the ‘boring’ category for too long. I have noticed [...]

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