9 Steps to Compelling Contagious Content for Your Social Media Marketing
Tweet Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table? We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the [...]
Do Shared Links Last Longer on Twitter or Facebook?
Tweet The social web has made everyone of us publishers. We create content everyday as we post to Facebook, LinkedIn or Twitter. We upload photos to social media sharing sites such as Flickr and give them titles and descriptions. The more adventurous, conscientious and creative content creators produce videos and presentations that they download to [...]
How To Predict The Future With Twitter
Tweet Social media is permeating our lives in the office, at home and when we are out and about. The smartphone lets us check our tweets or our Facebook page when we are on the move and we are no longer tied to the desk to keep in touch with our online social networks. The [...]
The 10 Best Social Media Campaigns That Didn’t Make The Cut
Tweet Social media campaigns can catch the public’s imagination and you only have to watch the Old Spice campaign or Roller Babies online video to realize the genius. There are other social media campaigns that aren’t that sexy or funky but never the less they are enormously effective and produce great results. One of these [...]
The 10 Best Social Media Campaigns
Tweet Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways. One very successful social media marketing campaign that was run in 2009 was the competition for the “Best [...]
What Are People saying About You On Google Buzz?
Tweet Brands are starting to monitor what is being said about them online on social media and are using both free tools such as TweetDeck and paid Tools like TruPulse and Radian6 to measure the buzz and the comments online. I personally experienced this monitoring after writing a critical post about General Motors social media [...]
9 Ways to Create And Share Social Media Content At An Event
Tweet I recently attended a fashion show where my fashionista daughter had two of her fashion items entered and as a proud father I came along to support and cheer from the sidelines. My expectations of the fashion show were not high as it was only a local event in a regional city and we [...]
How Long Will The Social Media Hype Last?
Tweet Social media is a hot topic and there is a high element of hype. Marketing companies and brands are working out how to implement all the different platforms and are experimenting with different strategies and tactics. Facebook is being used to promote content, run competitions and listen and engage with customers. Twitter is treated [...]
15 Social Media Marketing Frustrations And Challenges: What Are Yours?
Tweet Social media marketing has emerged as a powerful new tool in recent years that continues to be integrated into companies marketing communications plans. As social media marketing is relatively new there is still a lot of learning and trial and error by companies, agencies, marketing professionals and consultants as they come to grips with [...]
How Much Buzz Does Tiger Woods Generate On Social Media Compared To The Global Number One Brand?
Tweet The rise of personal brands online and offline has been a phenomenon of the last decade with personalities and sports stars such as Paris Hilton and Tiger Woods generating a lot of press and buzz. Recently I looked at the Buzz of Brands online comparing the Top 10 Global Brands ranking with their “Online [...]
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