A Guide on How to Not Suck At Social Media Campaign Marketing!
Campaign marketing starts with a mind warping process that often involves the creatives drinking shots of bourbon, taking long lunches and looking for inspiration at a movie. That is if you believe the 1960′s TV series Mad Men’s depiction of an ad agency. The reality is often much more boring than that and can involve research on competitors, [...]
11 Reasons Why Social Business is Like Dating
My brother Jonathan (with whom I founded exploreB2B) often describes our platform as a “dating site for businesses.” This is one reason why, in a recent interview conducted by my colleague Erin for her ‘Unraveling Social Business’ series, her interview with Michael Brenner came as such a pleasant surprise. In talking about an effective social [...]
3 Tips for Better Mobile Email Marketing
Once upon a time, you could launch mass email campaigns with the assumption that a significant portion of the emails would find their way to a desktop computer. But no longer. Smartphones have changed the game. To better understand the challenges you now face, let’s carefully consider the perspective of the smartphone user. Enter Pete, [...]
How Search and Online Reputation Management Impacts your Brand
Appearing on the first page of a Google search can be the difference between the success or the failure of your business. The smart business owners and the savvy operators of eCommerce stores know that the free traffic delivered by search engines is worth gold to a business. Research shows that ranking first on Google [...]
How to Stand Out in the Social Media Marketing Frenzy
Social media has long ceased to be a setting for primarily “social” interactions and discussions. Now social media platforms and services predominantly function as devices for businesses, entrepreneurs, and freelancers to market their skills on the web to a clientele that numbers in the hundreds of millions. Yes, the web is a marketer’s paradise, where [...]
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