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5 Successful Facebook Marketing Campaigns – Case Studies

Written by Jeff Bullas - 9 Comments
Categories: Case Studies, Facebook Marketing, Social Media Marketing

Facebook and social media marketing success is often displayed when big brands and stars with millions of fans and deep pockets run a campaign that also attracts mainstream mass media attention. This can be seen with the wildly successful Old Spice campaign that saw millions of YouTube views, Twitter tweets and Facebook likes. The reality [...]

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9 Comments

How to Create a Successful Visual Social Media Marketing Campaign: Case Study

Written by Tara Hornor - 16 Comments
Categories: Facebook Marketing, Social Media, Social Media Marketing, Social Media Marketing Case Study

The band Smashing Pumpkins decided to engage their fans through a visual social media marketing campaign. The campaign was designed to draw in fans by asking various questions about the songs the band was about to release. The fans were asked to design visual representations or texts interpreting various titles. The social media campaign, titled [...]

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16 Comments

How to Leverage the Marketing Power of Social Media and Mobile – Case Study

Written by Shaun Dobbin - 10 Comments
Categories: Digital Marketing, Mobile, Mobile marketing, Social Media, Social Media Marketing

If you want to connect with your target market in a digital economy you need to be relevant and use the modern cool tools and they don’t come any cooler than social and mobile. Owning and using an iPad is almost like driving and parking a BMW in your driveway. Being able to talk intelligently [...]

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10 Comments

What 3 Types of Facebook Marketing Apps Drive the Most Viral Sharing?

Written by Jeff Bullas - 9 Comments
Categories: Advertising, Content, Facebook, Facebook Marketing, Social Media, Social Media Marketing

Everyone business or marketer has a secret desire that their marketing goes “viral”. It is the holy grail of marketing. Firstly because it generates high velocity sharing and secondly because its often seen as free. It can accelerate a brand from relative obscurity to nearly famous. It is “word of mouth” marketing enhanced and supercharged by the [...]

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9 Comments

The Key Secret to Facebook Marketing

Written by Jeff Bullas - 10 Comments
Categories: Facebook, Social Media, Social Networks

Do you remember planning that tropical beach side holiday? You trawl the web, view the stunning photos of romantic resorts in faraway places and dream of an escape from the grey skies and the day to day grind. After weeks and months of reading reviews and meticulous research the power of your imagination becomes so [...]

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10 Comments

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