11 Facebook Marketing Tips and Tactics for B2B Marketers
Tweet Facebook has an image problem. It started as a social network that was initially invented to provide a voting platform on rating the popularity of the fairer sex. It was more about girls than commerce. The CEO who might be on Facebook with his own personal profile, often has trouble seeing its value beyond [...]
What Is Your Company’s Digital Marketing IQ?
Tweet There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business. The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see [...]
10 Key Elements Of One Of The Top Facebook Marketing Campaigns Of The Year
Tweet Online creative marketing has been taken to new levels in the last 2 years with social media platforms such as Facebook, Twitter and YouTube providing new and intriguing digital channels to promote and market companies products. Facebook due its massive audience is being chosen more often as the social media platform of choice on [...]
3 Essential Social Media Tools For The CEO
Tweet The chief executives and owners of companies are often asked to participate in conferences or seminars because of their influence and insights into their industry as thought leaders and experts in their field. In times of crisis a CEO proactively communicating about how they are solving the problem can calm stock markets and be [...]
When A CEO Should Fire The Marketing Manager
Tweet I heard a really scary story the other day. One year ago a company placed an order for a Yellow Pages print advertisement for a fee of $90,000 for the year after being persuaded by the account manager to place the order for the ad. The marketing managers comment to Yellow Pages was that [...]
5 Creative Ways CEO’s Use Twitter
Tweet So you want to excel at what you do, you want to be the best, then the famous quote ”If you want to fly like an eagle don’t hang out with the turkeys” is worth taking note of. To help give you that boost to take off and escape the mundaneness of the ordinary [...]
10 Simple Steps To Increase Your Digital Influence
Tweet What if you could shortcut the time it takes to be known as a thought leader or an expert or get elected to a position of authority and power or chosen for that important job that you want so desperately. Just imagine when you wrote a book that it immediately sold in the thousands [...]
Social Media and The CEO – Video Interview With Greg Savage CEO of Firebrand Talent
Tweet The challenge for a majority of Chief Marketing Officers is convincing the CEO to take the plunge and use the power and leverage of social media to amplify the presence of their brand digitally online. There are some CEO’s who don’t need to be convinced because of their own experience with social media. A [...]
The CEO And Social Media
Tweet One of the biggest challenges any company or CEO has is trying to decide on what to devote your time and resources on to achieve the best result. Some of the questions the CEO is going to ask are..”Do we spend more money on making the company more efficient? ..do we focus more budget [...]
7 Ways To Get The CEO Crazy For Social Media Marketing
Tweet I recently spoke and presented to some of my customers to increase their awareness of social media and all things digital and online. The purpose was to raise their understanding and provide them with a vision of social media and its power to leverage and spread content and create brand awareness whether that be [...]
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