Social Media and The CEO – Video Interview With Greg Savage CEO of Aquent
ShareThe challenge for a majority of Chief Marketing Officers is convincing the CEO to take the plunge and use the power and leverage of social media to amplify the presence of their brand digitally online. There are some CEO’s who don’t need to be convinced because of their own experience with social media. A couple [...]
The CEO And Social Media
ShareOne of the biggest challenges any company or CEO has is trying to decide on what to devote your time and resources on to achieve the best result. Some of the questions the CEO is going to ask are..”Do we spend more money on making the company more efficient? ..do we focus more budget on [...]
7 Ways To Get The CEO Crazy For Social Media Marketing
ShareI recently spoke and presented to some of my customers to increase their awareness of social media and all things digital and online. The purpose was to raise their understanding and provide them with a vision of social media and its power to leverage and spread content and create brand awareness whether that be corporate [...]
The Top 20 Threats To Social Media Marketing
ShareSocial Media Marketing has moved from an interesting idea to an essential part of the marketing arsenal in the last couple of years. It was nearly a year ago that I wrote an article on why the CEO Is afraid of Social Media and followed that up with a post that provide some answers on why [...]
How To Torment A Telemarketer With Just One Word
ShareThis week’s reading of social media marketing blogs and viewing of YouTube videos provided me with a few creative thoughts and had me thinking, nodding and eventually smiling as I stumbled upon a simple method of infuriating a Telemarketer enough to hang up by just uttering one ‘three’ letter word. So before I reveal that [...]
Top 10 Disturbing Social Media Posts For The Week
ShareIt has been another week of change in social media cyberspace with nothing standing still. Facebook is still creating a lot of free press for all the wrong reasons as well as making its security simpler. Foursquare went past 1 million logins a day (or 10 checkins per second) and Twitter announced that it will [...]
How Best Buy Energized 170,000 Employees With Social Media
ShareSocial Media is transforming the way organisations engage internally with their employees as well as externally with their customers. Best Buy, which is a large multi-channel home electronics retailer with nearly $50 Billion in sales, 3,000 locations globally (predominantly in the USA and North America but starting to also spread through the UK and Europe) [...]
10 Simple Questions To Assess Your CEO's Marketing IQ
ShareI recently came across a statistic that disturbed me, not that I wasn’t already slightly disturbed in a nice sort of way. That number that had jolted me was that nearly half of all businesses (46% to be precise) don’t have a website. Did I hear someone saying.. “you have to be joking!” (I have [...]
12 Key Findings On Social Media’s Impact on Business and Decision Making By CEO's and Managers
ShareI came across this study on Social Media’s impact on business and decision making by the Society For New Communications Research which was completed by 356 professionals including primarily CEO’s and directors. The survey included questions designed to help the researchers better understand respondents’ perceptions of and experiences with social media in support of their [...]
The 5 Top Social Media Blog Posts For 2010
ShareLast year I listed The “Top 10 Social Media Blog Posts Of 2009″ and that proved to be very popular so instead of waiting to the end of the year I thought that I would list “The 5 Top Social Media Articles For 2010″ so that readers could see what other readers are finding topical [...]
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Finalist Top 10 Social Media Blogs 2010
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