Is Facebook Advertising Like Burning Money?
Advertising has evolved rapidly over the last century. Before the advent of radio and television all you had was the printed advertisement. Ads appeared in newspapers and magazines. Direct mail emerged and many companies leveraged their brand with brochures and leaflets dropped straight into the letterboxes of houses across cities and suburbs. The madmen of [...]
The One Thing Most Social Media Marketers Forget [Plus Infographic]
Christmas only comes once a year and it is fun to see the children tear off the paper and unwrap their presents. It is more like a destruction derby than a party! Paper, string and wrapping fly in all directions as the journey of toy discovery unfolds. Parents and grandparents watch the unfolding scenario like [...]
How Effective Are Facebook Ads?
Facebook ads are offering an alternative to other digital advertising and in 2010 the number of display ads served up by Facebook passed the 1 trillion milestone for the first time in history passing Yahoo with 529 billion ads according to recent report by Comscore. The question is though are they as effective as the [...]
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