A Powerful Two Step System to Increase the Value of Your Facebook Community
As a relatively new and rapidly evolving digital channel, social media is subject to considerable debate among marketers when it comes to return on investment Although the metrics in which we measure success across each network may differ, collectively they define ROI and drive strategy. Social media is increasingly becoming more effective in connecting businesses [...]
5 Ways to Avoid Embarrassing Moments on Social Media
This past weekend I had some friends over. We watched some TV, drank some wine, and then something strange happened. The conversation tapered off… I looked around, and everyone had pulled out their smart device of choice and was checking Facebook. The conversation started again when everyone realized that one mutual friend, in particular, had [...]
10 Ways Leading Brands Use Facebook Ingeniously For Their Marketing
There is a revolution going on in the internet marketing world that many companies are still figuring out. It is called Facebook and Twitter and it’s also called social media marketing. So what is one change that has emerged that is affecting the way businesses can influence their target market to create massive traffic and [...]
3 Google+ Power Users Reveal their Secrets
I recently wrote an article about Google+ vs Facebook and a tribe turned up from Google+ and became rather engaged! The question that had been posed was whether Google+ was a ghost town. I received an answer. What was revealed was a vibrant city bustling with passion and people that were happy to point out [...]
Does the Facebook Timeline Increase or Decrease Engagement?
The rules of marketing are changing. Before the rise of the social web, marketing was about synchronous messaging. It was about shouting your brand from the roof tops in a one way conversation. The louder you shouted (the more dollars you spent on mass media) the more money you made. In essence it was simple. Today it is a [...]
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