Personal Branding on LinkedIn: 10 Mistakes to Avoid

LinkedIn is a fantastic online business networking platform for professionals. It has almost become the default global network for all serious business people to connect, engage and share ideas due to its sheer size with over 175 million registered users. From day one it was set up for the express purpose of  providing an easy [...]

Read more »

How to Use Social Media to Close More Deals without Being a Pushy Salesperson – Infographic

C’mon folks it’s 2012, the days of being able to close on most sales transactions with the style of a pushy used car salesman, are gone. That window closed over a year ago. Not that you can’t still close people, but the residual factor is usually gone when you use this approach. We now have [...]

Read more »

4 Ways to Step out of Your Social Media Comfort Zone

Every person reaches a comfort zone. From salesmen satisfied with reaching their monthly quotas (and nothing more), to students who are content with just getting B’s, individuals in their comfort zones work at an anxiety-neutral state and operate without a sense of risk. If you’re in social media, your comfort zone state will usually creep [...]

Read more »

Discover the Creative Secret Author

The amount of information in today’s world and the speed in which we exchange it makes all of us authors and writers. Instead of trying to outrun it, we should make use of this opportunity. Jeff Bullas wrote: “Just about everyone is a blogger these days whether they realize it or not.” Let me rephrase [...]

Read more »

5 Ways to Turn Facebook Likes into Marketing Results

More often than not, Facebook marketing is a numbers game and the goal is to get as many “Likes” as possible.  It’s human nature.  We always want more, and the same certainly applies to social media marketing. However, the true value of social media is not about how many fans and followers you have—it’s about [...]

Read more »