What are the Top 10 Facebook Pages?
If you have a technology addiction, I can almost guarantee it will be one of two things. A social media network (most probably Facebook) or a mobile device. Walk down the street and you will see people peering into small screens whether stationary or moving and I would warrant that one in two would be [...]
3 Reasons Why YouTube Videos go Viral
YouTube is seen by many aspiring musicians, potential movie stars and wannabes as the online portal to fame and riches. This is not without precedent, as the biggest music brand in the world, Justin Bieber was discovered on YouTube. Last year he set a YouTube record as the first person to reach 2 billion video views (after [...]
How 5 Creative Brands Pin on Pinterest
On this planet of over 7 billion people, 2 billion internet users with 550 million websites creating massive amounts of “big data” it is sometimes hard to get noticed. Tweets on Twitter stream past your screens in torrents, Google+ refreshes with new images and updates every few seconds and on Facebook the ticker beckons us [...]
6 Ways to Make your Content Sticky
It was a sparkling sunny day on the harbour and I was attending a cocktail party hosted by a global supplier for the end of year celebrations. The sales manager for the company and I started having a chat about web hosting. After about three sentences I realized that every second phrase was unintelligible. I was only [...]
Why Content is the Foundation of your Social Media Marketing
Coca Cola, which is one of the worlds most recognized brands has recently announced that its marketing strategy is moving from “creative excellence” to “content excellence“. This is due to the the realization that on a social web people can create more dynamic stories about a business and brand than they can ever hope to achieve on [...]
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New Book “Blogging the Smart Way”
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