What is the Big Question in Social Media Marketing Everyone is Afraid to Ask?
The big question that is often asked about social media when it comes to investing money, resources and time is “what is the return on investment?” Some pundits will say that is not the right question because it is like asking “what is the ROI on your phone?”. Others will say social media should stand [...]
5 Questions to Ask When Writing Content
The web was dominated for a decade by two key elements. Search engines and content. If you wanted information you asked Google. It was simple. This led to the rise of a new industry called “search engine optimization” or if you love acronyms “SEO”. Experts good, bad and scammy emerged from the web mist to [...]
How to Create and Write Evergreen Content to Boost your Business
The demand for fresh and high-quality articles on websites is at an all-time high. Since Google’s Panda and Penguin algorithm updates in 2011 and 2012, content that uses spam SEO practices has been penalized and quality is ever more crucial. Although keeping a news site or a blog up to date with fresh daily content [...]
Unlocking the Secrets to Finding Great Writers to Produce Your Content
In an age where content is the new gold standard of web-related and social media marketing; it’s time to start producing great content or find someone who can. Content marketing is part art and part science. It needs to touch hearts and minds. Anyone can write, the real feat comes not from putting words on [...]
10 Books That Inspired Me
Did you ever as a child disobey your parents? Did you love something so much that despite threats and discipline you still went ahead. Was the passion for something so strong that you just did it? Don’t ignore that signal. If you have, you maybe doing something everyday that you hate. It is called a [...]
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New Book “Blogging the Smart Way”
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