44 Reasons Why You Should Use Social Media for Your Personal and Business Brand
Why would you want to waste your time blogging and building a following on social media networks? Why would you bother? It all seems like a lot of hard work really. For hundreds of years expressing yourself and displaying your passion and talents was confined to writing, drawing or painting on a piece of paper [...]
15 Common Mistakes in Social Media Marketing
As digital media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing. And while some of us have more experience than other in the social media game (I had very little when I began exploreB2B), as we accept the [...]
5 Insights into Global Social Media in 2012 [Infographic]
Social media is emerging from its adolescent phase and is rapidly maturing. Initially social networks had an image problem with some CEO’s and executives thinking Facebook was for teenagers to post the weekend’s party photos and Twitter was for narcisstic attention seekers with a limited vocabulary. There was also an initial perception that because the platforms [...]
10 Ways Social Media is Transforming our World
It’s 2012, and yet I feel more calm about our future than ever before. The Internet has saved our asses, and we should celebrate. I’ve been on the Web for a long time, but every once in a while I have one of those tremendous moments when I have a mental flashback to these last [...]
5 Lessons from Coca Cola’s New Content Marketing Strategy
Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to create significant positive change in [...]
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