10 Insights into the State of Social Media in 2012
The smart phone is changing how we use and consume information. Add a dose of social media obsession and you have two powerful forces that are transforming everything. How we find information, learn, publish, express ourselves, do business and interact with other people is going through the biggest change in history and we don’t know [...]
How to Make a Digital Media Kit to Promote Your Blog and Business
Attending conferences and seminars is an effective and fun way to network and promote your business. Media kits are often handed out during these events which include expensive printed marketing collateral, which is usually not read or finds its way into the trash. These media kits consist of neatly organised pocket folders with a company’s [...]
Who is Using Twitter?
Twitter is the mysterious online cousin to the mobile text message and has always been branded with strange names. Twitter users have often been associated with terms such as Twits, Tweeps and Twerps and have hidden their tweeting idiosyncrasies from friends and family. Like an alcoholic hides their bottles. The 140 character limit has been cast [...]
The Marketers Guide to Pinterest – Infographic
Humans are extremely visual. We experience life visually and the role of photos, images and videos in our life is evidenced by the sheer quantity (250 million a day) of photos of friends, family and cute dogs that are uploaded to Facebook every day . I remember returning from the annual summer holidays and my [...]
How Google AdWords is Becoming More Social
It’s becoming more and more difficult to lie in Google AdWords advertising, and social media is to blame. Let me start to explain this through a hypothetical. Imagine you are the advertising manager for Jif, the peanut butter brand. Jif’s brand slogan is “Choosy Mothers Choose Jif.” It’s a brilliant slogan – after all, what [...]
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New Book “Blogging the Smart Way”
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