The Marketing Tactic that Social Media Marketers Often Forget

Pinterest is a popular paranoia, Instagram is indecently addictive and Facebook is so big you cannot ignore it. Social media is the hot business marketing trend. It is discussed at coffee shops, dinner parties and  countless conferences. You can use social media from desktops, iPads and iPhones, no matter where you are. Tweeting is the [...]

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How to Create, Market and Manage Your Digital Brand

Life has become complicated. In the past we only had one brand to create and maintain. The “physical brand” that is constrained by time and space. Its maintenance is constant and it is something we all do and some are better at it than others.  You rise from your sleep and perform activities that could [...]

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Winning with the Fantastic Four of Digital Marketing

Winning in sport or business is imagined by almost everyone. What child hasn’t dreamed of being a star athlete or a millionaire. Imagination is a powerful force that can motivate us to succeed in life. Imagination is also one of the keys to enjoying a book as our mind takes us on journeys that suspend [...]

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From Zero To 40,000 Facebook Fans: Interview With Mike Watkins

Facebook fan pages have become the latest and also one of the most efficient and highly leveraged marketing platforms to engage and interact with your customers. In this interview I talk to Mike Watkins about how he took the SUPRE fashion retailer’s Facebook fan page from zero to 40,000 fans very shortly after Facebook announced [...]

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5 Ways To Market Your iPhone App Like A Digital Samurai

Are you forgetting to market your website and online store to billions of people on a platform that is growing faster than the web itself? The mobile internet is a trend that cannot be ignored. The Apple iPad is the fastest selling technology product in history and it is projected by 2015 that over 10 billion [...]

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