Who Are The 10 Most Social Media Networked Companies on The Planet?
Tweet Playing in the school yard when you were five or six quite often involved comparing how many friends you had which was helpful in calculating how much influence you had and how important you were in the schoolyard pecking order. Forward 20, 30 or 40 years and now in 2010 you can quantify your [...]
4 Key Mistakes Of A Social Media Competition
Tweet My last post was about ” The 7 Secrets to Ford’s Social Media Marketing Success” which was primarily about the success of the Ford Fiesta Project’s social media competition. What impressed me about the Ford Fiseta Project social Media Marketing campaign was the targeting and involvement of the 100 “Socially Vibrant” participants. This enabled the [...]
7 Key Findings On The Use of Social Media And E-Commerce: New Study
Tweet A lot of online retailers have been rushing into using Social Media as the next big marketing thing and yes it is showing some promise. A recent study by Compete which evaluated online shopping trends, unearthed some interesting findings about the use of Social Media and online shopping, especially about Facebook and Twitter. According [...]
How Does Social Media Help Deliver On Zappos's 10 Core Company Values
Tweet I am still sifting through the evidence on what makes an online retailer go from zero to 1.2 Billion sales in less than 10 years. I felt I needed to go beyond the tactics and to look the core values that have produced such a world class business and how that can be applied [...]
Why Would Your Company Need 13 Blogs?
Tweet I was begged the other day on Twitter to stop writing and Tweeting about a certain online retailer and a blog comment for a recent post on “17 Revelations On How An Online Retailer Went From Zero to $1.2 Billion” went like this. “Jeff, you are one of my favorite bloggers but honestly I [...]
17 Revelations On How An Online Retailer Went From Zero to $1.2 Billion
Tweet I have recently been researching about how an online retailer has gone from zero to $1.2 billion in less than 10 years just selling shoes and I have been especially interested in their implementation and use of social media including Twitter and online video. The 35-year-old serial entrepreneur , Tony Hsieh (he made his [...]
45 Social Media Trends and Predictions
Tweet As I was writing this article about Social Media trends I remembered a quote that I had come across a while back from Bill Gates of Microsoft… “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into [...]
5 Case Studies on Companies That Win at Social Media and eCommerce
Tweet I decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” (B2C) companies as well as “Business to Business” (B2B) companies and I came across these rather diverse examples where social media was very evidential in producing results. Firstly Mark Logan from BarkleyUS [...]
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