27 Must Attend Marketing Events for 2013
Social networking is the easiest way to connect without leaping onto a plane, train or automobile. On Facebook, LinkedIn or Twitter you can connect via the virtual world of social media that is time saving and cost efficient. If you want to get real and supercharge your networks then sometimes you have to make that [...]
How to Create, Market and Manage Your Digital Brand
Life has become complicated. In the past we only had one brand to create and maintain. The “physical brand” that is constrained by time and space. Its maintenance is constant and it is something we all do and some are better at it than others. You rise from your sleep and perform activities that could [...]
3 Tips for Better Mobile Email Marketing
Once upon a time, you could launch mass email campaigns with the assumption that a significant portion of the emails would find their way to a desktop computer. But no longer. Smartphones have changed the game. To better understand the challenges you now face, let’s carefully consider the perspective of the smartphone user. Enter Pete, [...]
Winning with the Fantastic Four of Digital Marketing
Winning in sport or business is imagined by almost everyone. What child hasn’t dreamed of being a star athlete or a millionaire. Imagination is a powerful force that can motivate us to succeed in life. Imagination is also one of the keys to enjoying a book as our mind takes us on journeys that suspend [...]
How to Make Money with Content Marketing
There’s been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign. If you want to generate revenue, it’s important to understand how information spreads on the internet. StumbleUpon and BuzzFeed recently teamed up to figure this out. They found their [...]
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New Book “Blogging the Smart Way”
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