The One Thing Most Social Media Marketers Forget [Plus Infographic]
Tweet Christmas only comes once a year and it is fun to see the children tear off the paper and unwrap their presents. It is more like a destruction derby than a party! Paper, string and wrapping fly in all directions as the journey of toy discovery unfolds. Parents and grandparents watch the unfolding scenario [...]
How Much is One Facebook Fan Worth?
Tweet The equation for on-line stores in essence is quite simple – “more traffic equals more sales“! The reality for other brands is that it is not so easy to measure that sales benefit so directly but more traffic is where you have to start. If no one is finding your website or blog it is [...]
How To Connect 100 Million Facebook Fans
Tweet Traditional marketing is still a powerful marketing medium and email is still one of the best ways to get someones attention. The challenge for email is that it is much harder for it to be shared compared to new emerging low friction social marketing channels such as Facebook and Twitter. Many well optimized blogs [...]
Is Facebook Killing Off Email Marketing?
Tweet The quest for any digital marketer is to get ideas and content to spread whether that is a video on YouTube, update on Facebook or a blog post. Before the rise of social media and Facebook one of the most efficient ways to spread your brand message organically on the web was to use [...]
F-Commerce: 10 Tips For A Successful Facebook Store
Tweet F-Commerce is a word you will hear more of over the next few months as Facebook commerce or online stores embedded within Facebook become popular and widespread. F-Commerce will become another online channel for businesses to sell products and services with all the marketing power that Facebook provides. Facebook’s ecosystem evolution is naturally extending [...]
Interview On Breakthrough Business Strategies Radio – Feb 28 – Internet Radio
Tweet I’m looking forward to being on Michele Price‘s Breakthrough Business Strategies Radio on February 28 at 12pm Eastern (USA) on #BBSradio to discuss everything Blogging and Social Media for business and how to create and grow your influence online. The Breakthrough Business Strategies Radio is a popular weekly broadcast over the Internet that has featured famous business [...]
20 Brainstorming Ideas For Creating A Social Business
Tweet Social media was all hype when I registered on Twitter in 2008 and Facebook was still just a platform for connecting friends and family. Now major brands are embracing it with a speed that makes the PC revolution in the 80′s look slow and ponderous. Social Media Command Center To provide some context to [...]
Is Facebook Destroying Email?
Tweet In the corner of my office sits a dull dedicated technology device called a “Fax Machine”, its real name is in fact “Facsimile”. It’s presence is tolerated in case we need to communicate when Facebook fails, the SMS feature on my phone implodes or the email goes down. It occasionally does make whirring noises [...]
The Top 4 Digital Marketing Tactics You Ignore At Your Peril
Tweet In the past marketing was easy. You advertised in the yellow pages, you sent letters and catalogs using direct mail, cold called and you placed ads in trade magazines and local newspapers. If you were a larger company you used television, radio and national newspapers. It was known, comfortable and expensive. The arrival of [...]
5 Ways To Market Your iPhone App Like A Digital Samurai
Tweet Are you forgetting to market your website and online store to billions of people on a platform that is growing faster than the web itself? The mobile internet is a trend that cannot be ignored. The Apple iPad is the fastest selling technology product in history and it is projected by 2015 that over 10 [...]
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