How 5 Prestige Brands Innovate and Market on Facebook
Perception sometimes equals reality when it comes to marketing. Businesses that win and are successful often create a public persona and brand that enables them to remain at the top of the food chain through emotional and clever marketing. It is not about the facts but how they touch the hearts and emotions of their [...]
6 Ways to Make your Content Sticky
It was a sparkling sunny day on the harbour and I was attending a cocktail party hosted by a global supplier for the end of year celebrations. The sales manager for the company and I started having a chat about web hosting. After about three sentences I realized that every second phrase was unintelligible. I was only [...]
6 Emotions You Need To Create To Go Viral On Social Media
Social media networks provide channels of distribution to share information and content that marketers have realized can be very powerful in speed and spread. Brands are constantly working with their marketing teams and agencies crafting creative concepts to spread their message and content. So how do create that contagious content on social networks and make [...]
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New Book “Blogging the Smart Way”
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