10 Reasons Why You Should Be Using Twitter Before Your Competitors Do

Tweet Twitter is not going away anytime soon but the general public still in the main does not “get” Twitter despite it becoming part of popular culture. A contact of mine on Twitter and author of the “New Rules Of Marketing And PR”, David Merman Scott was having a Christmas dinner with his brother Peter [...]

Read more »

How Ford Is Going Global With Facebook

Tweet Last year Ford like every other car manufacturer was in trouble, sales were down and profits were replaced by losses. Despite the situation Ford did not play it safe with its marketing and spent more than double on digital marketing than its competitors including an extensive social media strategy including a socially vibrant social [...]

Read more »

5 Case Studies Of Social Media’s Viral Power

Tweet When I first experienced social media what started to become very apparent was its power to influence through its inherent features and design. The ability to be able to create an impression and influence many people from just one post, whether that be on Twitter, Facebook or YouTube was obvious but not seen by [...]

Read more »

The 5 Top Social Media Blog Posts For 2010

Tweet Last year I listed The “Top 10 Social Media Blog Posts Of 2009″ and that proved to be very popular so instead of waiting to the end of the year I thought that I would list “The 5 Top Social Media Articles For 2010″ so that  readers could see what other readers are finding [...]

Read more »

How Not To Do PR About A Global Social Media Marketing Award

Tweet I was reading and skimming through my Google Reader the other day and  was more than pleased to find a blog post from Social Media Today that Ford had Won a PR Week Award for “Best Use Of Social Media”. (View Scott Monty’s Video on How Ford Use Social Media) The PR Week awards [...]

Read more »

Who Is Winning At Social Media Marketing: Ford or General Motors ?

Tweet “Ford Motor Company beats General Motors Company in monthly sales in February for the first time since 1998″ says Business Week. Since writing an article about Ford and its social media marketing competition with the Ford Fiesta, I thought it  be worth taking a look at social media marketing by the other large auto [...]

Read more »

The 7 Secrets to Ford's Social Media Marketing Success

Tweet Last year I noticed articles and videos appearing online and on Social Media such as YouTube about the Ford Fiesta. So I decided to dig a little deeper to find out about what Ford were doing in Social Media to market their products. Scott Monty is the Head of Social Media at Ford and [...]

Read more »