A Powerful Two Step System to Increase the Value of Your Facebook Community

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Categories: Facebook Advertising, Facebook Marketing, Social Media Advertising, Social Media Marketing

As a relatively new and rapidly evolving digital channel, social media is subject to considerable debate among marketers when it comes to return on investment Although the metrics in which we measure success across each network may differ, collectively they define ROI and drive strategy. Social media is increasingly becoming more effective in connecting businesses [...]

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5 Successful Facebook Marketing Campaigns – Case Studies

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Categories: Case Studies, Facebook Marketing, Social Media Marketing

Facebook and social media marketing success is often displayed when big brands and stars with millions of fans and deep pockets run a campaign that also attracts mainstream mass media attention. This can be seen with the wildly successful Old Spice campaign that saw millions of YouTube views, Twitter tweets and Facebook likes. The reality [...]

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15 Steps for Creating a Successful Social Media Giveaway Contest

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Categories: Social Media, Social Media Contests, Social Media Marketing

Everyone loves getting something for free. In fact, one of the main reasons that people “Like” a brands Facebook page is so that they can either obtain a discount or win something. The rise of social media allows businesses to easily create their own contests and giveaways that can: Build links to your website (great [...]

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3 Vital Tools for Online Reputation Management

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Categories: Online Reputation Management, PR, Public Relations

A good reputation online is one of the keys for a business to gain and maintain customers. It’s like the foundation that you need to constantly build so that others would trust your brand. It is a practice that involves monitoring of online activities which may lead to your business’s status for the public. Doing [...]

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4 Awesome Types of Successful Twitter Contests

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Categories: Social Media, Social Media Marketing, twitter, Twitter Marketing

Using Twitter professionally for the past 3 years, I’ve seen my share of contests that were organized by both the bigger brands and smaller businesses.In fact, if you were to search with the phrase ‘RT to win’ on Twitter, you’ll find many interesting contests being held on a daily basis. A Twitter contest is not [...]

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