A Powerful Two Step System to Increase the Value of Your Facebook Community
As a relatively new and rapidly evolving digital channel, social media is subject to considerable debate among marketers when it comes to return on investment Although the metrics in which we measure success across each network may differ, collectively they define ROI and drive strategy. Social media is increasingly becoming more effective in connecting businesses [...]
10 Best Pinterest Practices
In the world of social media there are few mediums that go untouched, but there are those that are significantly more prominent than the others. Facebook and Twitter being the reigning kings and others trailing behind with users unsure of what to do. However, Pinterest is proving to be an extremely useful tool for businesses [...]
4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media Strategy
Ever feel like you’re just going through the motions with your social media strategy? You aren’t alone. Marketers are finally understanding the bigger picture: how many ‘likes’ you get doesn’t necessarily translate to more sales. As a result, savvy social media strategists are measuring engagement metrics—how often their audience members interact with posted content and [...]
What are 4 Key Goals in Content Marketing?
We consume information with an almost manic obsession. In most homes the 50 inch plasma high definition television is babbling on in the corner enticing us to watch and listen while cooking, cleaning or chilling out. We jump in the car and the radio or GPS is informing us as we drive to work or [...]
6 Tips to Make an Awesome Impact with Social Media
If you’ve begun your pursuit of success and fame via social media you’ve probably found yourself spending a lot of time on your social network of choice. There is so much great information to read and so many connections to be made – where do you draw the line? Can you really make an impact [...]
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New Book “Blogging the Smart Way”
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