Top 10 Marketing Trends of 2012
Tweet Like most businesses, you will probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready to respond to the latest market trends? While it’s important to stay focused, it’s equally as important to be prepared for the opportunities and challenges that will come from [...]
The 10 Commandments of Social Media Content Marketing
Tweet In 1997 the first social network was created called sixdegrees.com and was the forerunner of the modern social networks that started to gain traction in 2002. The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds [...]
11 Essential Elements of a Successful Corporate B2B Blog
Tweet If there is one company that understands the key elements on how to ‘Blog’ in a B2B market then you can’t go past the Hubspot blog. Hubspot was founded by Brian Halligan and Darmesh Shah who met at the Massachusetts Institute of Technology (MIT) in 2004 and incorporated HubSpot in June 2006. It was [...]
10 Compelling Reasons Why Your Business Should Blog
Tweet Why is the business blog not given the marketing attention it deserves? In an age of shiny new toys such as social media marketing and Facebook it is often overlooked as being slightly dowdy and just a touch unattractive. Blogging requires commitment both in thought and time. CEO’s that blog are very rare as they [...]
Online Video For Business: Don’t Ignore It Your Competitors Aren’t
Tweet I have realized the importance of online video now for about 18 months after joining YouTube on September 28, 2009 and this year I have committed (and actually started) to interview on video and publish online, 50 business leaders in the online and internet sectors so that other people can learn from their experience [...]
The 4 Social Media Marketing Secrets Of A New York Times Best Seller
Tweet It was in 2008 that a book title caught my eye “The 4 Hour Workweek“, which is the story of the learnings and experience of the author Tim Ferriss, where he looks at a new way of solving a very old problem: just how can we work to live and prevent our lives from [...]
Why Solving Problems Beats Marketing
Tweet I am looking out the window of my office seeing buildings with many dark windows, behind those tinted panes of glass are people working and living and they all have problems and challenges…every one. They don’t care about you or your company all they care about is finding a solution to their daily life [...]
69 Secret Tips To Make Your Blog Rock
Tweet I spent an inspiring afternoon with Charles of Cubic Promote who is one of my clients and we discussed how he could optimize his social media marketing including his blog. He is one very savvy businessman and is using his 23 blogs to optimize his website for search engines in ways that are producing [...]
Social Media Marketing For Business Video Series: Video 3
Tweet In this the third video of the presentation on social media marketing for business we look at The value of a blog in increasing traffic to your website by 100% How social media amplifies your content and helps it spread. Why you should have two buttons on your blog to reduce friction for people [...]
Social Media Marketing For Business Video Series: Video 2
Tweet In this second video on social media marketing for business we look at The decline of traditional mass media Why “Ideas that spread win” Why word of mouth is much more effective than advertising The rise of social media in spreading ideas Why using social media to market produces great results including Apple and [...]
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Top 10 Social Media Blog 2012
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