Social Media Marketing For Business Video Series: Video 2
Tweet In this second video on social media marketing for business we look at The decline of traditional mass media Why “Ideas that spread win” Why word of mouth is much more effective than advertising The rise of social media in spreading ideas Why using social media to market produces great results including Apple and [...]
15 Essential Social Media Facts and Figures For B2B Marketing
Tweet Social media has been the plaything for Business to Consumer (B2C) Marketers and they have always seemed to have grabbed the headlines because their products are funkier and sexier than a B2B service or product. In fact B2B social media marketing has been put in the ‘boring’ category for too long. I have noticed [...]
14 Reasons Why Social Media Happened
Tweet I recently was thinking.. which can be a dangerous thing and I found myself asking the question “how did social media happen?” and how did it evolve from the primordial web soup? So I looked up some Wikipedia references on social media and social networking and also about it’s early history to obtain some [...]
Top 5 Social Media Articles Of The Week on Social Media
Tweet As I have scanned and read the 100 plus blogs in my Google Reader subscriptions over the past week these are five articles that have stood out. 1. 10 Steps To Optimize Your Content Marketing Strategy This article is fromLee Oddens Blog titled “Top Rank Blog” which always has great posts and is worth [...]
20 Things You Should Share On Social Media
Tweet I recently participated on a marketing panel where the discussion topic was titled “Digital and Online. What’s Next” and a lot of the discussion and questions were about social media and social media marketing. There is a distinct trend within digital marketing called “content marketing” that has emerged as marketing continues to evolve that [...]
Presentation: How To Use Social Media To Market A Large Event
Tweet Today I had the great opportunity to present to a socially vibrant class of undergraduates at the International College of Management on the growth of the web in the last 20 years, the new rules of marketing and how social media marketing is transforming the marketing industry. I also listed 3 case studies on [...]
How To Run A Successful Social Media Marketing Campaign: Case Study
Tweet So you want to run a successful social media competition for your brand. What are some of the results of successful social media marketing by organisations, companies and agencies? What are the elements of success to facilitate the campaign going viral? Here is a social media campaign that produced some results worth noting. Case [...]
30 Tips On How To Make Your Company's Blog Rock
Tweet Writing an article for your company blog is not for everyone. Just trying to come up with ideas for the blog can be a challenge. At the end of the day there is one important element that is absolutely essential and its name is “Passion” with a capital P…. I couldn’t write about cooking, [...]
Why Blogging Makes You Trusted and Credible
Tweet Blogging doesn’t come cheap, especially if you want to do it several times a week. You have to come up with a good idea, create a great headline, write the post, hyperlink the appropriate phrases and words and sources, select some images to break up the text, select the right tags and categories and [...]
Social Media Leads Content Marketing: New Survey Reveals
Tweet Content marketing is a new and emerging marketing strategy that is quickly becoming a major consideration to be included in a companies online marketing toolkit as the traditional methods of marketing become less efficient and so more costly. The web allows companies and brands to showcase their expertise and thought leadership through content marketing [...]
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