New Case Study Shows: Social Media Is The Major Contributor To Lead Generation
Tweet Social Media is a major lever to amplify and generate inbound enquiry. In a recent post the “Social Media and the 3 New Pillars of Marketing“, I outlined how the following elements were crucial in growing your business in the “Digital” and “Internet” generation. Content: The home base your “Blog”.. plus other media such [...]
How To Optimize Your 5 Top Social Media Channels
Tweet Search Engine Optimisation is the art and science of getting Google (and other search engines) to find your website, blog, video and your other web content and rank it high so that when people enter key words that are relevant to your company they will find you or your company on the first page [...]
40 Reasons Why The CEO Still Uses The Yellow Pages And Not Social Media
Tweet I was going to write something completely different than what turned up below but somehow this article emerged. Over the last 12 months I have come up against a lot of reasons and excuses to not use “Social Media”, “New Media”, Digital Marketing” or embrace the “New Rules of Marketing“. It certainly doesn’t mean [...]
Pepsi Forgets Super Bowl Advertising And Goes Super Social Media Marketing
Tweet “The recession has accelerated systemic changes in the media landscape: Audiences are fragmenting, taking more control, and seeking inexpensive or free alternatives. Combined, print and television will lose almost $17 billion in US ad spending in 2008 and 2009. Newspapers down (-29%) and Broadcast TV also down (-23%)” says Forrester Research. While it may [...]
7 Reasons To Use Social Media To Grow Your Business
Tweet Its been a year of learning and I just have to share this great online video about the numbers, facts and figures on Social Media that have got me excited in 2009 about growing your business with some assistance from “Social Media Marketing”. Here are some of the facts and figures to start you [...]
10 Key Strategies For Inbound Social and Search Marketing
Tweet In over 20 years in sales and marketing I have made many cold calls. Over the last 12 months I have not made one cold phone call or bought any expensive mass media marketing, yet sales have increased and business is much more fun. Isn’t there a better use of your time and money? [...]
10 Key Strategies To Make Your Website an Inbound Online Marketing Machine
Tweet In over 20 years in sales and marketing I have made many cold calls. Over the last 12 months I have not made one cold phone call or bought any expensive mass media marketing, yet sales have increased and business is much more fun. Isn’t there a better use of your time and money? Think [...]
Why Would Your Company Need 13 Blogs?
Tweet I was begged the other day on Twitter to stop writing and Tweeting about a certain online retailer and a blog comment for a recent post on “17 Revelations On How An Online Retailer Went From Zero to $1.2 Billion” went like this. “Jeff, you are one of my favorite bloggers but honestly I [...]
13 Ways to Monitor Your Brand on Social Media: Do You Know What Is Being Said About Your Company Online?
Tweet I recently wrote a post about 28 Reasons Why The CEO Is Afraid Of Social Media and I received a lot of comments from people about how they often heard some of these reasons, either as internal advocates of Social Media or as external consultants. They said they came up against CEO’s and management that were afraid of the conversations they might hear on [...]
5 Case Studies on Companies That Win at Social Media and eCommerce
Tweet I decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” (B2C) companies as well as “Business to Business” (B2B) companies and I came across these rather diverse examples where social media was very evidential in producing results. Firstly Mark Logan from BarkleyUS [...]
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