7 Ways to Find Powerful Influencers
We all know them, the people who know their stuff inside out and we look to for guidance and advice. They are not just experts, they are influencers. Influencers are hubs of information, they have many followers who respect their recommendations and opinions and being featured by them sends a powerful amount of targeted traffic [...]
10 Things You May Not Know About YouTube
In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them. This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that [...]
Who Owns Social Media?
Resistance is futile. As the debates continue on the control of social media within organizations, as well as the ongoing legal issues regarding ownership of social profiles, networks and passwords, only one thing is certain: Moms are the New Community Managers They’re asking all of your departments to climb on board to own the experience [...]
How to Make Money with Content Marketing
There’s been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign. If you want to generate revenue, it’s important to understand how information spreads on the internet. StumbleUpon and BuzzFeed recently teamed up to figure this out. They found their [...]
Why Content is the Foundation of your Social Media Marketing
Coca Cola, which is one of the worlds most recognized brands has recently announced that its marketing strategy is moving from “creative excellence” to “content excellence“. This is due to the the realization that on a social web people can create more dynamic stories about a business and brand than they can ever hope to achieve on [...]
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New Book “Blogging the Smart Way”
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