The State of Social Media in 2012 – Brian Solis Video Interview

We’ve spent the last months, if not years, talking about influence. As social media use increased, so did the need for tools that could measure how effective our online activities actually were, especially in the case of brands who included social in a more structured marketing strategy. In this interview by Maria Petrescu of  Intervistato.com [...]

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10 Ways To Make Money From Your Blog Without Selling Your Soul?

I am in the middle of a project of re-designing my blog . I started this blog just over a year ago because I found social media fascinating and also a touch obsessive and it was started from a passion. The online audience seems to agree, with my  blog traffic approaching nearly 100,000 hits per [...]

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General Motors Gets Into Gear With A Social Media Competition

I wrote a post a couple of days ago about Ford vs General Motors and which company was currently winning at social media marketing. Christopher Barger, Director of Social Media at GM responded to my blog post on a weekend, within a few hours (you have to be impressed by that) … and on a [...]

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Why Would Your Company Need 13 Blogs?

I was begged the other day on Twitter to stop writing and Tweeting about a certain online retailer and a blog comment for a recent post on “17 Revelations On How An Online Retailer Went From Zero to $1.2 Billion” went like this. “Jeff, you are one of my favorite bloggers but honestly I am [...]

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"So What Exactly is Social Media and… Social Media Advertising, Marketing and Optimisation?"

What is Social Media? Well here is a definition…Social Media is about community networks on the Internet that allows for hyper-connectivity between individuals and content. The social software enables anyone without knowledge of coding, to post, comment on, share or mash up content, and to form communities around shared interests. The most well-known communities are Linked [...]

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