The Top 4 Digital Marketing Tactics You Ignore At Your Peril
Tweet In the past marketing was easy. You advertised in the yellow pages, you sent letters and catalogs using direct mail, cold called and you placed ads in trade magazines and local newspapers. If you were a larger company you used television, radio and national newspapers. It was known, comfortable and expensive. The arrival of [...]
The 4 Social Media Marketing Secrets Of A New York Times Best Seller
Tweet It was in 2008 that a book title caught my eye “The 4 Hour Workweek“, which is the story of the learnings and experience of the author Tim Ferriss, where he looks at a new way of solving a very old problem: just how can we work to live and prevent our lives from [...]
Why Facebook Could Have A Problem With Its “Places” Feature
Tweet Now as a sensitive new age guy I have realized that for women when the going gets tough the tough go shopping. It is also a well known fact that if you are becoming stressed that a bit of “retail therapy” is far better than a visit to the shrink and possibly more expensive, [...]
How Much Is A Facebook Fan Worth To A Company?
Tweet Facebook has been recently discovered by retailers as a valuable marketing tool that allows them to engage with their customers. Two years ago it was a website for college students to connect, it is now a 800 pound marketing gorilla with 600 million users and is used to promote specials deals, find out what [...]
90 Tips To Make Your Blog Rock
Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and [...]
23 Steps To Build Your Personal Brand
Tweet We live in one of the most exciting times in the world’s history where you can build a personal brand faster and broader than anyone has even imagined. Most people are underestimating the reach and power of the internet that has really only been available for barely 15 years. Facebook marketing is less than 2 [...]
12 Principles Of Social Media Marketing
Tweet Social media marketing is changing the marketing landscape so fast that companies are struggling to adapt their strategies and tactics. What worked in 2001 or even last year is becoming less and less effective. Planning to publish a PR article in six months with traditional print media could mean completely missing the marketing window [...]
How To Get Targeted Twitter Followers
Tweet The principles for spreading your content and your brand message have not changed whether it is on Twitter, Facebook or email. You need to have have followers, fans and subscribers that are interested in the industry or topic that you are writing and generating content for including online video, podcasts and PDF”s. On Twitter [...]
Sharing On Facebook Is Worth 6 Times More Than A Twitter Tweet [Study]
Tweet We all know that social media is all about sharing. Some people have a preference for Facebook, others Twitter and the older demographic leans towards email and in the mix are other social media channels such as Linkedin. How much is sharing worth? We all know it is worth something but what? Eventbrite has [...]
5 Top Social Media Articles On Digg: Facebook Now Worth $33 Billion
Tweet Digg has recently had a major makeover and I have started using it again after being invited to participate in the Beta version prior to it going live a couple of weeks ago. Digg was one of the first generation social media sites (it started 5 years ago) where you could post an online [...]
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