How 5 Prestige Brands Innovate and Market on Facebook
Perception sometimes equals reality when it comes to marketing. Businesses that win and are successful often create a public persona and brand that enables them to remain at the top of the food chain through emotional and clever marketing. It is not about the facts but how they touch the hearts and emotions of their [...]
What Is Your Company’s Digital Marketing IQ?
There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business. The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see the [...]
How Toyota Reached 105 Million Readers With Its Social Media Marketing Campaign
It has been duck shooting season lately with Toyota being the duck with recall after recall and legal class actions announced after numerous faults had been discovered in its cars. There had to be some good news about Toyota somewhere and as I have been on an automotive blogging binge on social media marketing recently, [...]
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New Book “Blogging the Smart Way”
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