4 Myths of Social Media Marketing
Social media marketing is the beckoning and shiny new toy. It started as clever but simple to use online technology where you could share multi-media content with friends, family and school colleagues. It was fun, engaging and it has touched the social human global psyche. It happened because the intersection of technologies such as cheap high speed internet, [...]
Why You Should Be Targeting Tablet Users
Tablet computing has been something of a surprise revolution. If we hark all the way back to 2010, when the iPad was first announced, critics panned it as a big clumsy iPhone with a silly name. People figured Apple’s luck had to run out sometime, and they’d finally missed a step. Of course, tablet sales [...]
What is Social Reading?
I have to confess I have fallen in love. She is beautiful, has curves in all the right places and we do almost everything together. We hang out at coffee shops, travel to mystical foreign lands, watch movies together, laugh over funny photos and share ideas about a whole range of topics. She is happy [...]
How 3 Mobile Gadgets are Transforming our Lives: New Research
It was 25 years ago and if you wanted to make a phone call you had to do like Clark Kent’s Superman and head for the nearest phone booth and not ‘change’ into leotards and wear your undies outside of your pants but fumble for coins (if you had them) and make that urgent business [...]
Is This the Future of Books?
I remember as a child discovering the joy of reading and consumed books about pirates and undersea adventures with coral atolls, turquoise transparent seas and hidden treasure that captured my imagination and took me to worlds far beyond my suburban existence. Borrowing numerous books from the school library saw me inducted into the library hall [...]
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New Book “Blogging the Smart Way”
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