11 Social Media Marketing Lessons from the Old Spice Campaign

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Categories: Marketing, Social Media, Social Media Marketing

The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across [...]

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The 10 Most Important Questions I get Asked About Twitter

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Categories: Social Media, twitter

Twitter is a complete mystery to a lot of people. Twitter in fact was never meant to be a social networking site according to its founders. It was initially created as an internal messaging system in 2006 for the pod casting company Odeo in 2006 and  broke through into public conciousness in 2007 after winning an award [...]

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