5 Ways You’re Annoying Everyone on Social Media
Even with the huge emphasis placed on permission marketing lately, so many marketers still fail to understand that consumers don’t like to be yelled at. The paradigm of interruption marketing went out the window long ago and, if you’re not careful, you’ll be going out the window with it. It doesn’t matter if you’re selling [...]
11 Sorry Excuses for Content That You Shouldn’t be Sharing
Content marketing is the overindulged golden child of the online world. We love it, but it’s starting to smell. Our current influential marketers and business developers have dubbed content marketing as the rising star of marketing in 2012. If you search the term “content marketing” in the ‘skills and expertise’ section of LinkedIn, you will [...]
3 Strategies for Social Media Marketing Success for Business to Business Marketers
There are many misconceptions regarding social media among B2B marketers. Among the most common is from people who feel that social, while interesting, is best suited for B2C brands. Fact is, there are many B2B companies using social media to great effect today- not only for relationship building, but to drive bottom-line sales. The simple [...]
4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media Strategy
Ever feel like you’re just going through the motions with your social media strategy? You aren’t alone. Marketers are finally understanding the bigger picture: how many ‘likes’ you get doesn’t necessarily translate to more sales. As a result, savvy social media strategists are measuring engagement metrics—how often their audience members interact with posted content and [...]
48 Significant Social Media Facts, Figures and Statistics Plus 7 Infographics
I came across some interesting statistics that has me quite concerned about the dental hygiene levels on this planet. Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush. Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a [...]
Follow Jeff and Join 250,000+ Readers
-
New Book “Blogging the Smart Way”
-
56 Comments