A Guide on How to Not Suck At Social Media Campaign Marketing!
Campaign marketing starts with a mind warping process that often involves the creatives drinking shots of bourbon, taking long lunches and looking for inspiration at a movie. That is if you believe the 1960′s TV series Mad Men’s depiction of an ad agency. The reality is often much more boring than that and can involve research on competitors, [...]
What is the Big Question in Social Media Marketing Everyone is Afraid to Ask?
The big question that is often asked about social media when it comes to investing money, resources and time is “what is the return on investment?” Some pundits will say that is not the right question because it is like asking “what is the ROI on your phone?”. Others will say social media should stand [...]
Instagram Smashes Huge Milestone
Many people enjoy the capturing of life with photos and videos. For some it is the reminder of people met and experiences that shouldn’t be forgotten. Some are moments of fun and ecstasy, others are sad and tragic. Modern photo technology now embedded in smart phones allows us to take photos and view them instantly [...]
6 Tips on How to Use Twitter’s New Vine Video App for Marketing
Twitter is underwhelming at 140 characters. Any sane person would say “What do you do with that?” Why limit yourself to so few words when there is a dictionary and an encyclopedia available and limitless communication at your disposal. Its brevity is both an enigma and its charm. It has been its weakness and strength due to [...]
Does Thought Leadership Need Social Media?
The natural reaction of most business people and certainly anyone in marketing, communications or social media these days is to label those companies and individuals not using social media as dinosaurs. But are they? Thought leadership is content on steroids. It stands out from the crowd because it is different; it offers something new and [...]
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