44 Reasons Why You Should Use Social Media for Your Personal and Business Brand
Why would you want to waste your time blogging and building a following on social media networks? Why would you bother? It all seems like a lot of hard work really. For hundreds of years expressing yourself and displaying your passion and talents was confined to writing, drawing or painting on a piece of paper [...]
How to Make a Digital Media Kit to Promote Your Blog and Business
Attending conferences and seminars is an effective and fun way to network and promote your business. Media kits are often handed out during these events which include expensive printed marketing collateral, which is usually not read or finds its way into the trash. These media kits consist of neatly organised pocket folders with a company’s [...]
72 Fascinating Social Media Marketing Facts and Statistics for 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are [...]
25 Ways to Create Contagious Content [Infographic]
Content is the foundation for blogs and websites. It is what makes your readers and viewers come back for more. The range and type of content that is available on a social web is extensive and includes multimedia such as videos, images and infographics and of course plain old simple text. Content can achieve different [...]
What are 4 Key Goals in Content Marketing?
We consume information with an almost manic obsession. In most homes the 50 inch plasma high definition television is babbling on in the corner enticing us to watch and listen while cooking, cleaning or chilling out. We jump in the car and the radio or GPS is informing us as we drive to work or [...]
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New Book “Blogging the Smart Way”
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