Will Google+ Replace Facebook as the King of Social Media? [Plus Infographic]
Tweet Nothing is forever and the rise of Google plus begs the question “When will Facebook be dethroned? ” MySpace lasted 5 years as the king of social networks until 2007 after launching in 2002. Smart business heads such as Rupert Murdoch paid over a half a billion dollars for direct ownership, betting on the [...]
10 Things You Must Know about the State of Social Media in 2011
Tweet Social media has evolved rapidly and we have seen the emergence of social networks that 12 months ago did not exist. Some surprises this year included the launch of Google+ (which acquired 25 million users in less than 30 days), Pinterest which grew at more than 512% and Tumblr (the microblogging platform) which is [...]
9 Steps to Compelling Contagious Content for Your Social Media Marketing
Tweet Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table? We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the [...]
15 Reasons To Use Your Apple iPhone
Tweet I don’t know if you have noticed but there is a global war that has broken out and it is not in Afghanisatan or Iraq. It is taking place in courtrooms and boardrooms around the world. Apple has had court injunctions temporarily blocking Samsung selling its Galaxy Tablet (which uses the Google Android operating [...]
How 3 Mobile Gadgets are Transforming our Lives: New Research
Tweet It was 25 years ago and if you wanted to make a phone call you had to do like Clark Kent’s Superman and head for the nearest phone booth and not ‘change’ into leotards and wear your undies outside of your pants but fumble for coins (if you had them) and make that urgent [...]
10 Things You Should Not Ignore In Your Digital Marketing Strategy
Tweet Marketing is moving from analog to digital and many well established companies have not woken up to this and are still persisting with what was the “tried and true” but is now becoming the expensive and ineffective. There are essentially 3 elements that have emerged in the last decade that have brought us to [...]
How To Predict The Future With Twitter
Tweet Social media is permeating our lives in the office, at home and when we are out and about. The smartphone lets us check our tweets or our Facebook page when we are on the move and we are no longer tied to the desk to keep in touch with our online social networks. The [...]
Why The Web Is Becoming Less Social
Tweet The web today is continuing to grow at an astonishing rate and it’s not just the humans that are becoming connected at accelerating rates but ’things’. This month non-human objects such as GPS devices and Broadband TV’s are coming online in greater numbers in the last 3 months with AT&T and Verizon than new [...]
Why You Should Be Optimizing Your Blog and Website For Mobile
Tweet Amazon has just announced its latest sales results for the last quarter showing sales of $6.57 billion and with that it also provided some figures that revealed in excess of $1 billion of product sales from mobile devices for the last 12 months. That puts the percentage of sales from mobiles compared to desktops [...]
Now Is The Time To Be Planning Your Mobile Social Media Marketing Strategy
Tweet I am still amazed by the rise of the iPhone over the last 12 months (and by the way, this is not an Apple sponsored post). In a recent article “Is Mobile Social Media Making Women Geeks?“ I wrote about the high takeup of the iPhone by my friends and colleagues. Today while reading the [...]
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