How to Improve Your Marketing Accuracy with Facebook Hyper Targeting
One of the golden rules of marketing is “know your target market”. So when crafting brand messages the more relevant the communication the higher the chance of engagement and hence increased sales. Facebook has an advantage over almost any other social network because on sign up you hand over a full suite of demographic information that is [...]
Staggering Social Media Statistics from the Olympics – Infographic
When I signed up to social media over four years ago you could almost count the number of tweets with a pen and a piece of paper. Facebook had not even cracked 50 million users. Now it is approaching one billion users globally which is one in every seven people on the planet using the [...]
5 Key Tips to Great Customer Service on Facebook
Have you ever had one of those friends that if you don’t respond to them in a timely fashion they will start to tell the world (all your friends) that you are ignoring them or that you are anti-social and not worth inviting to any social event, wedding or party ever again. The reality is [...]
How to Create a Twitter Marketing Strategy that Rocks
There are many bloggers and brands that just leap onto Twitter, setup an account and start tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that wants to leap into your stream and share sweet nothings. [...]
How To Take Your Company’s Facebook Fan Page from Zero to 40,000 Fans
It was last year that I met a Facebook marketing specialist, Mike Watkins at a marketing event. I was impressed by his story about how he had taken the SUPRE’s fashion brand’s Facebook page from zero to 40,000 fans shortly after Facebook released the “Page” option to add to its “Profiles” and “Groups” membership options. [...]
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New Book “Blogging the Smart Way”
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