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12 Principles Of Social Media Marketing

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Categories: Digital Marketing, Social Media Marketing

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Tweet Social media marketing is changing the marketing landscape so fast that companies are struggling to adapt their strategies and tactics. What worked in 2001 or even last year is becoming less and less effective. Planning to publish a PR article in six months with traditional print media could mean completely missing the marketing window [...]

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The Most Successful Social Media Marketing Campaign Ever?

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Categories: Digital Marketing, Social Media Marketing, twitter

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Tweet Cutting through the clutter of traditional media or digital media to make an impact and achieve millions of viewers is the goal of any marketer. Conan O’Brien achieved that 2 days ago with the launch of his new late night talk show on cable TV, achieving 4.2 million viewers, which is a record on [...]

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How To Get Targeted Twitter Followers

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Categories: Social Media, twitter

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Tweet The principles for spreading your content and your brand message have not changed whether it is on Twitter, Facebook or email. You need to have have followers, fans and subscribers that are interested in the industry or topic that you are writing and generating content for including online video, podcasts and PDF”s. On Twitter [...]

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10 Simple Steps To Increase Your Digital Influence

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Categories: Digital Influence, Influence, Social Media

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Tweet What if you could shortcut the time it takes to be known as a thought leader or an expert or get elected to a position of authority and power or chosen for that important job that you want so desperately. Just imagine when you wrote a book that it immediately sold in the thousands [...]

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How To Be Influential In A Digital World: 10 Leaders Reveal Their Secrets

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Categories: Influence, Leadership, Social Media

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Tweet I don’t know if you can remember your days at school where how many friends you had was something to be valued in the school playground. If you only had one or two friends you were viewed as something of a loser. Being the leader of a group or “gang” you were seen as [...]

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What Social Media Network Should Your Brand Use For Your Target Markets?

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Categories: Demographics, Social Media, Social Media Marketing

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Tweet The challenge with the fast moving  social media marketing landscape is to know where your customers are hanging out so you can be where they are. I am often asked “what social media channels should I be using to listen, communicate and engage with my customers and target markets?.” What you also have to [...]

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5 Tips To Build Your Personal Brand With Social Media

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Categories: Personal Brand, Social Media

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Tweet I am contemplating obtaining and securing domain names for my teenage children. Are they starting a business?….No. Have they a great idea and they want to encapsulate that intellectual property with an online  name?…No. They are still too young to be contemplating that strategic adventure. In the future as more of our lives including [...]

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Social Media Marketing For Business Video Series: Video 6

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Categories: Social Media, Social Media Marketing

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Tweet In this the sixth video of the presentation on social media marketing for business we continue our look at how to use social media marketing  including a more in depth look at  Blogging, LinkedIn and YouTube. We cover the following topics with some interesting questions from the audience. Why you should have a blog [...]

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Social Media Marketing For Business Video Series: Video 5

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Categories: Social Media, Social Media Marketing

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Tweet In this the fifth video of the presentation on social media marketing for business we continue our look at how to use social media marketing  including a more in depth look at Facebook, Twitter and Blogging. I cover the following points The benefits of Facebook marketing How to choose social media channels to communicate [...]

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Social Media Marketing For Business Video Series: Video 4

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Categories: Social Media, Social Media Marketing

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Tweet In this the fourth video of the presentation on social media marketing for business we continue our look at how social media marketing  spreads blog and website content globally and includes The maths of social media sharing How one single blog post can be spread to nearly 200,000 people The major benefits of social [...]

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