5 Ways to Turn Facebook Likes into Marketing Results

More often than not, Facebook marketing is a numbers game and the goal is to get as many “Likes” as possible.  It’s human nature.  We always want more, and the same certainly applies to social media marketing. However, the true value of social media is not about how many fans and followers you have—it’s about [...]

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Social Media Sharing Trends in 2011- Infographic

The global sharing that is social media, churns out some statistics that if you didn’t have a calculator handy, would turn your mind to mush. The growing connections of these networks from Facebook to Twitter are increasing the velocity and the virality of information and “global brand” discovery. Sharing buttons are popping up on websites, [...]

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10 Key Steps to a Successful Social Media Marketing Strategy

Creating a social media marketing strategy for a blog or a business can be simple or it can be complex. A personal blogger isn’t going to perform a SWOT analysis or dive into detailed market research and create piles of spreadsheets and documents so large that you can’t jump over them. A social media marketing [...]

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11 Social Media Marketing Lessons from the Old Spice Campaign

The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across [...]

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