5 Questions to Ask When Writing Content
The web was dominated for a decade by two key elements. Search engines and content. If you wanted information you asked Google. It was simple. This led to the rise of a new industry called “search engine optimization” or if you love acronyms “SEO”. Experts good, bad and scammy emerged from the web mist to [...]
How to Make a Digital Media Kit to Promote Your Blog and Business
Attending conferences and seminars is an effective and fun way to network and promote your business. Media kits are often handed out during these events which include expensive printed marketing collateral, which is usually not read or finds its way into the trash. These media kits consist of neatly organised pocket folders with a company’s [...]
5 Key Changes to the New Facebook Page Marketers Need to Know
Last year Facebook changed the design and user interface for the Facebook personal profiles. They introduced key features such as the new timeline and a large area at the top for a photo or image in a banner format. These changes were an indication of what was to come for the Facebook brand and business [...]
Why Business Should Take an Interest in Pinterest
Pinterest has opened up mood-boarding to the digital masses. A tool that was once exclusive to creatives behind the scenes has gone mass-market on a platform that still doesn’t have an API. And the masses are thrilled! The traffic-load is huge and brands are salivating about how to get involved. While there isn’t an ad [...]
Why Google’s New Second Generation Social Network Google+ Will Threaten Facebook
A part of me thought when I read about Google’s new social network Google+, “not another social network!” As I have played and interacted with this Google+ platform and project over the last week, I have started to sense that this not just another social network, this is a glimpse of what the web is [...]
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New Book “Blogging the Smart Way”
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