The Explosive Power of the Retweet Revealed by Twitter

Tweet Twitter is often seen as one of Cinderella’s ugly sisters when it is compared to the multimedia beauty and the wealth of numbers that the 800 million plus engaged users that the Facebook social network offers. Facebook is the girlfriend you would be happy to take home to dinner with your parents but Twitter [...]

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Twitter Reveals It Is Adding 15 Million Users A Month

Tweet Next time you are travelling by bus or train just take a quick look at what everyone else is doing, 10 years ago faces would be hidden behind rustling newspapers as the daily news was consumed by office workers on their way to the city. At the recent Public Relations Institute of Australia’s annual [...]

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6 Reasons People Use Twitter

Tweet Twitter has continued to grow but is considered by many to be “short bursts of inconsequential information” despite passing 165 million users recently. Twitter’s serious side becomes evident especially in breaking and spreading news in real time as well as being able to search tweets and information on Twitter in the Web information stream.  [...]

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What Are The Top 6 Categories Of Content Shared on Facebook?

Tweet People share information they see as valuable and interesting and the growth and ease of use of social media is providing alternatives for finding and sharing information online replacing mainstream media. The Edelman Trust Barometer has found that over 70% of people trust information shared by friends whereas only 14% of people trust mass [...]

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Is Facebook Changing The Way We Read Our News?

Tweet How we continue to receive and consume our news continues to evolve and adapt to our changing technology habits and use of social media. I certainly have experienced this first hand when I heard the breaking news about the dumping of our Prime Minister via Twitter. A recent survey of  Facebook users was conducted [...]

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Oscars And Online Buzz: Is Twitter Leading The Noise?

Tweet The Oscars were on the TV and while that was unfolding I was also online monitoring the tweets coming through about the Oscars. I know the ladies out there are thinking, ” how can a male be multi-tasking”?  Well I know it is hard to believe but I was, mind you it was only [...]

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