10 Intriguing Insights on the State of Social Media and Blogging

Tweet If you are  marketer or a business owner then insights into trends and consumer behaviour can give you an advantage over your competitors. If you are selling to a female demographic you need to know where they are hanging out on-line. If you are marketing a product to the over 50′s it is important to [...]

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Is Facebook’s Growth Under Threat?

Tweet Facebook has been on a huge growth binge since Mark Zuckerberg launched the social networking platform at Harvard in 2004. Its stated goal is to reach 1 billion users and there are some numbers emerging that indicate that reaching that level may take a little longer than initially expected or maybe not even be [...]

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Latest Research Reveals Social Media Usage Up 43%

Tweet Have you started noticing the following symptomatic behaviours? 1. The laptop is now spending more time in your bedroom rather than the office 2. Your checking your Facebook updates before you go to the bathroom in the morning 3. You communicate via a Facebook private message rather than use email If  that is the [...]

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5 Top Twitter Posts

Tweet I went looking for the latest  updates to Twitter’s ongoing global growth by trying to find the latest facts and figures. The Google search engine results delivered no significant updates that I could discover since their last announcement at their Chirp conference on April 14. It appears that the periodic secrecy strategy by Twitter [...]

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Now Is The Time To Be Planning Your Mobile Social Media Marketing Strategy

Tweet I am still amazed by the rise of the iPhone over the last 12 months (and by the way, this is not an Apple sponsored post). In a recent article “Is Mobile Social Media Making Women Geeks?“  I wrote about the high takeup of the iPhone by my friends and colleagues. Today while reading the [...]

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