8 Strategies To Convert Your Free Social Media Content Into Cash
Tweet I have been listening to a free ebook (also available in print..at a small cost.. but more about that later) from the Chris Anderson called “Free” via podcast on my iPhone over the last few days. He mentions in his eBook the declining cost of information due to what he calls the “Triple Play” of the digital age. Processor [...]
10 Essential Elements Of A Business Blog – Video
Tweet Social Media Marketing has emerged in the last 12 months as an essential part of your Marketing Tool Kit and a good business blog is a key cornerstone of your marketing assets. This short video looks at 10 essential elements of a business blog and why they are important. This is not an exhaustive [...]
8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing
Tweet Social Media Marketing’s ROI (Return on Investment) has been discussed on the web in blogs and websites and comments are frequently heard such as “You can’t measure the ROI of social media marketing” One commentator from the Search Engine Land website says that even if you can’t measure the increase in sales or reductions in costs that are an essential element of [...]
Vote Now: Do You Think YouTube Video Is Important In Social Media Marketing?
Tweet It was when I was reading a Comscore report on how many online videos that the US consumer was viewing each month that I came to a realization that “being found online” was not just about “textual content” anymore but that video was the new ”teeming hotspot”. The latest generation don’t so much as read but “watch videos” I was [...]
Do Marketers Prefer Social Media or Email Marketing?
Tweet Research and surveys are continuing to show the growing importance of Social Media for marketers in 2010, with nearly six in 10 planning to include social-media spending in their next-year’s marketing budget, according to the “2010 Media Planning Intelligence Study” from the Center for Media Research. The Top 3 were Email 57% Social Media 56% [...]
Social Media And The 3 New Pillars of Marketing
Tweet I have been involved in sales and marketing to create new business for clients and my own companies over the years and I have used many different methods including cold calling, database marketing, fax broadcasting, direct mail, mass media, letterboxing plus many other types of what has become known as traditional marketing. Over the last few years I [...]
9 Ways To Convince The CEO To Use Social Media and Enter The 21st Century
Tweet In a recent post on my blog I listed “28 Reasons Why The CEO Is Afraid Of Social Media” which received comments from around the world from consultants and advocates within companies, about their experiences and the feedback they had received from management and CEO’s, including an aside from a reader from Romania who sent me a message on Twitter “@jeffbullas ..Your article was a trauma [...]
How Many Social Media Channels Should Your Brand Be Using?
Tweet I sent an invite to a past colleague of mine to be a friend on Facebook just recently and he sent me back an interesting email, which in essence said. ” I only have time for one social media channel (it happened to be LinkedIn), so don’t be offended if I politely refuse, but if you want to communicate through LinkedIn, I [...]
17 Facts and Figures About Online Video: How Important Is It For Your SEO and Getting Found Online?
Tweet Online video is becoming a very important part of online search, and needs to be included in your companies planning for being found online and to optimise your web site for Organic SEO. So the questions you need to be asking are. What are the latest developments for “Online Search” where your business or organisation is trying to [...]
How Social Media Can Help Organic SEO : 2 Case Studies
Tweet I visited one of my clients today and it inspired me to write this post. Why, well since they rebuilt their website for ”Organic SEO”, implemented a blog and engaged with Social Media since January 2009, his Google search page has gone from a “page eight” ranking on search to “page one”, also their enquiries have increased by nearly 300%. What do [...]
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