5 Successful Facebook Marketing Campaigns – Case Studies
Facebook and social media marketing success is often displayed when big brands and stars with millions of fans and deep pockets run a campaign that also attracts mainstream mass media attention. This can be seen with the wildly successful Old Spice campaign that saw millions of YouTube views, Twitter tweets and Facebook likes. The reality [...]
Is the New Facebook Timeline a Failure in Design?
Generally people don’t like change! The majority of us like routine and familiarity. Mess with someone’s habitual routine and watch them start to sweat, stress and squirm. They also say that a change is as good as a holiday but is all change good? Facebook’s new timeline is now live on both the personal profiles and [...]
10 Powerful Tips to Increase Fan Engagement on Facebook
Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing on Facebook. Even [...]
5 Fabulous Facebook Marketing Infographics
It is projected that Facebook will have one billion users by 2013. The world has just over two billion internet users globally which means that nearly one in two people on the web is a Facebook user. Facebook as a marketing medium cannot be ignored despite the misgivings of senior management (who grew up in the [...]
Twitter Makes Two Major Announcements
Twitter is the second biggest social network after Facebook. Its growth has accelerated after it was embedded in the new Apple mobile operating suystem (iOS5). Despite its popularity, its user experience is not as inviting or as multimedia rich as Facebook and Google+. Since the launch of Twitter over 5 years ago, users have moved [...]
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