How Not To Do PR About A Global Social Media Marketing Award

Written by jeffbullas on March 17, 2010 - 22 Comments
Categories: Social Media Marketing

ShareI was reading and skimming through my Google Reader the other day and  was more than pleased to find a blog post from Social Media Today that Ford had Won a PR Week Award for “Best Use Of Social Media”. (View Scott Monty’s Video on How Ford Use Social Media) The PR Week awards are [...]

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22 Comments

Latest Study: How The Fortune 100 Are Using Twitter

Written by jeffbullas on November 29, 2009 - 32 Comments
Categories: Social Media, twitter

ShareI have recently been reviewing social media in a general sense so a new study by Weber Shandwick on Twitter that I came across was an opportunity to provide a more specific social media channel review about Twitter, that looks at the current use by the Fortune 100 and how they are currently implementing Twitter across their [...]

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32 Comments

Debunking The "Twitter Is 40% Pointless Babble" Survey

Written by jeffbullas on August 27, 2009 - 11 Comments
Categories: twitter

ShareI have seen this headline circulating over the last week on Twitter and the blogs and so I decided that  I would have a closer look at it.  “Twitter Study Reveals Interesting results about Usage..40% are Pointless Babble” by Pear Analytics Well this is my take on this “Headline” and its eye catching  emotive perspective. (by the way [...]

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11 Comments

Survey Reveals Who Is Running the Social Media Show

Written by jeffbullas on August 24, 2009 - 18 Comments
Categories: PR, Press Release, Search Engine Optimisation

ShareI thought I knew who was in charge of Social Media in corporations until I came across this survey conducted by ipressroom.com with support by the PRSA which interviewed 278 public relations, marketing and human resources professionals to identify trends regarding their approach to social media. The breakdown of the companies surveyed by revenue was as follows 14% of the companies had revenue in excess [...]

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18 Comments

The 10 New Rules of PR

Written by jeffbullas on July 17, 2009 - 0 Comments
Categories: PR, Press Release

Share A survey of 1,900 business technology marketers by MarketingSherpa rated the optimized press release the most effective emerging market channel. Tad Clarke, Editorial Director of MarketingSherpa, has called the service SEO-PR has pioneered “the tactic known as SEO PR.” Optimizing press releases for news search engines. As I am in the middle of revamping [...]

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