Tag: PR

3 Vital Tools for Online Reputation Management

A good reputation online is one of the keys for a business to gain and maintain customers. It’s like the foundation that you need to […]

Tips for Handling Negative Comments and Trolls on Social Media

Some of us are more sensitive than others. Make a negative comment and some people will break into tears. Some will take it on board […]

Who Owns Social Media?

Resistance is futile. As the debates continue on the control of social media within organizations, as well as the ongoing legal issues regarding ownership of […]

Four Ways Content Marketing Builds on Thought Leadership

Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership. It varies the thought leadership […]

11 Social Media Marketing Lessons from the Old Spice Campaign

The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance […]