11 Social Media Marketing Lessons from the Old Spice Campaign
Tweet The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling [...]
5 Ways To Integrate Social Media Into Your Company’s DNA
Tweet Social media is embedding itself in the human DNA as we connect and interact globally in an increasingly mobile social web. We have it wherever we go, on our iPhone, iPad or laptop. If we aren’t connected we feel isolated, not in touch and feel like we are missing out. We are are social [...]
Top 100 Twitter Users In PR
Tweet Public relations professionals are some of the early adopters, innovators and users of social media in a rapidly changing web landscape and Twitter is a social media channel that can promote your message to a large group of people in real time so in essence it is instant PR. You will find that within [...]
How Real Time Social Media Marketing Is Changing PR and Advertising
Tweet I was discussing the changing landscape of the public relations market over coffee the other day with a couple of PR professionals and we got to chatting about how social media is changing their industry. One key point that they made is that with traditional print media the advertising and the message has to [...]
How Not To Do PR About A Global Social Media Marketing Award
Tweet I was reading and skimming through my Google Reader the other day and was more than pleased to find a blog post from Social Media Today that Ford had Won a PR Week Award for “Best Use Of Social Media”. (View Scott Monty’s Video on How Ford Use Social Media) The PR Week awards [...]
Latest Study: How The Fortune 100 Are Using Twitter
Tweet I have recently been reviewing social media in a general sense so a new study by Weber Shandwick on Twitter that I came across was an opportunity to provide a more specific social media channel review about Twitter, that looks at the current use by the Fortune 100 and how they are currently implementing Twitter across [...]
Debunking The "Twitter Is 40% Pointless Babble" Survey
Tweet I have seen this headline circulating over the last week on Twitter and the blogs and so I decided that I would have a closer look at it. “Twitter Study Reveals Interesting results about Usage..40% are Pointless Babble” by Pear Analytics Well this is my take on this “Headline” and its eye catching emotive perspective. (by the [...]
Survey Reveals Who Is Running the Social Media Show
Tweet I thought I knew who was in charge of Social Media in corporations until I came across this survey conducted by ipressroom.com with support by the PRSA which interviewed 278 public relations, marketing and human resources professionals to identify trends regarding their approach to social media. The breakdown of the companies surveyed by revenue was as follows 14% of the companies had revenue in [...]
The 10 New Rules of PR
Tweet A survey of 1,900 business technology marketers by MarketingSherpa rated the optimized press release the most effective emerging market channel. Tad Clarke, Editorial Director of MarketingSherpa, has called the service SEO-PR has pioneered “the tactic known as SEO PR.” Optimizing press releases for news search engines. As I am in the middle of revamping [...]
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