10 Simple Tips to Becoming a Better Blogger

It was in 1439 a professional goldsmith created an agent for worldwide change. This invention facilitated enormous evolution to society in Europe and globally. The machine he created called the “printing press” provided for the first time, the means for the mass production of books. His name was Johannes Gutenberg and he was German. Over [...]

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Why Social Media will Disappear

In the 1960’s the “Madmen of Madison” Avenue were challenged as the age of television forever changed the advertising and marketing landscape. The arrival of color television in 1961 was rapidly becoming an integral part of the family home and engaged millions of people with captivating television shows, news as it happened and movies. The [...]

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Is Social Media Creating A Digital Tipping Point?

The world in which we live would hardly be recognised by someone who lived and died half a century ago and who may have caught a glimpse of the television generation. The children born in the 90′s have only known a world where the Internet was a natural part of  their day to day lives. [...]

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How Real Time Social Media Marketing Is Changing PR and Advertising

I was discussing the changing landscape of the public relations market over coffee the other day with a couple of PR professionals and we got to chatting about how social media is changing their industry. One key point that they made is that with traditional print media the advertising and the message has to be [...]

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