3 Vital Tools for Online Reputation Management
A good reputation online is one of the keys for a business to gain and maintain customers. It’s like the foundation that you need to constantly build so that others would trust your brand. It is a practice that involves monitoring of online activities which may lead to your business’s status for the public. Doing [...]
Tips for Handling Negative Comments and Trolls on Social Media
Some of us are more sensitive than others. Make a negative comment and some people will break into tears. Some will take it on board and modify their behavior. Others will turn into an attack dog and bite right back. If you are a business then that approach is maybe not optimal if your brand is [...]
Four Ways Content Marketing Builds on Thought Leadership
Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership. It varies the thought leadership approach in four ways: 1. It includes content not generated by the organisation 2. It can include content that is not necessarily ‘insightful’ or ‘high-end’ 3. It broadens the range [...]
5 Ways To Integrate Social Media Into Your Company’s DNA
Social media is embedding itself in the human DNA as we connect and interact globally in an increasingly mobile social web. We have it wherever we go, on our iPhone, iPad or laptop. If we aren’t connected we feel isolated, not in touch and feel like we are missing out. We are are social and [...]
Top 100 Twitter Users In PR
Public relations professionals are some of the early adopters, innovators and users of social media in a rapidly changing web landscape and Twitter is a social media channel that can promote your message to a large group of people in real time so in essence it is instant PR. You will find that within companies [...]
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New Book “Blogging the Smart Way”
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