The 4 Myths of Facebook Marketing

There are many myths circulating online, such as the little green men are about to invade the planet and that the end of the world is happening in 5 days according to the Mayan calendar. There are also many social media myths and that includes those about Facebook marketing. Facebook with over one billion users [...]

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Is Facebook Advertising Like Burning Money?

Advertising has  evolved rapidly over the last century. Before the advent of radio and television all you had was the printed advertisement. Ads appeared in newspapers and magazines. Direct mail emerged and many companies leveraged their brand with brochures and leaflets dropped straight into the letterboxes of houses across cities and suburbs. The madmen of [...]

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Is this the Holy Grail of Facebook Marketing?

In a recent Harvard Business Review study it was revealed that only 12 percent of companies surveyed indicated that they were effective users of social media, and just 7 percent said they were able to integrate social media into their marketing activities. These are the marketing problems that are all too common for businesses attempting [...]

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