How To Take Your Company’s Facebook Fan Page from Zero to 40,000 Fans

Tweet It was last year that  I met a Facebook marketing specialist, Mike Watkins at a marketing event. I was impressed by his story about how he had  taken the SUPRE’s fashion brand’s Facebook page from zero to 40,000 fans shortly after Facebook released the “Page” option to add to its “Profiles” and “Groups” membership [...]

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Is Real Time Social Media Destroying Our Entertainment Industries?

Tweet The web is changing the world as we used to know it.  You can see it every day if you take the time. You book your taxi using an iPhone app, you read your news or play a game using an iPad or an iPhone on the train on the way to work and [...]

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How Long Will The Social Media Hype Last?

Tweet Social media is a hot topic and there is a high element of hype. Marketing companies and brands are working out how to implement all the different platforms and are experimenting with different strategies and tactics. Facebook is being used to promote content, run competitions and listen and engage with customers. Twitter is treated [...]

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Now Is The Time To Be Planning Your Mobile Social Media Marketing Strategy

Tweet I am still amazed by the rise of the iPhone over the last 12 months (and by the way, this is not an Apple sponsored post). In a recent article “Is Mobile Social Media Making Women Geeks?“  I wrote about the high takeup of the iPhone by my friends and colleagues. Today while reading the [...]

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Social Media Survey Reveals 92% Of Companies Using Social Media

Tweet I was going to review this social media survey in less than 500 words (the  original report is 43 pages) but I found the revelations compelling so it ended up being over 1,000 words. It shows that companies are taking different approaches both bold and conservative. It also unveiled the fact that most companies are not ignoring [...]

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