Does Thought Leadership Need Social Media?
The natural reaction of most business people and certainly anyone in marketing, communications or social media these days is to label those companies and individuals not using social media as dinosaurs. But are they? Thought leadership is content on steroids. It stands out from the crowd because it is different; it offers something new and [...]
How to Get More out of Your Social Sharing Buttons
Social media sharing buttons are maybe the simplest and most under-rated evolution on the web in recent years. Twitter’s “Tweet” button and Facebook’s “Like” button took sharing from a complicated cut and paste to a low friction simple click and share. I introduced them to my blog very soon after they were introduced and noticed [...]
Should You Invest in LinkedIn and Forget Facebook?
Marketers everywhere are trying to discover how to monetize social media. But some social media sites can’t even make money from their own users. Facebook has been in the news recently for failing to live up to its business promise. LinkedIn, however, has performed remarkably well in the same difficult sector. It has announced quarterly [...]
20 Interesting Facts, Figures and Statistics Revealed by Facebook
Facebook is about to raise $5 billion from investors. When you are ask for that amount of money then you need to produce some reliable evidence and facts and figures about the current state of play that are accurate. So Facebook has recently revealed the latest statistics about its business in its S1 Filing for [...]
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