What is the Big Question in Social Media Marketing Everyone is Afraid to Ask?
The big question that is often asked about social media when it comes to investing money, resources and time is “what is the return on investment?” Some pundits will say that is not the right question because it is like asking “what is the ROI on your phone?”. Others will say social media should stand [...]
2 Key Ways to Advertise on Twitter Without Spending a Fortune
Twitter has been seen for a long time as a neat, cute and simple tool to send your messages, break news and distribute content in real time to a global audience. It can be viewed as the web equivalent of the mobile SMS and as “texting on steroids”. For many years the perception has been that is [...]
How to Budget for Marketing
Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not [...]
The Three Essential Steps to a Socially Engaged Enterprise
Social media is democratizing marketing and is enabling the aspirational brands to challenge major brands for global mind and market share. The gap between how companies market with media and how customers consume media is significant. In some industries, especially technology, up to 90% of buying decisions start with an online search. Despite this, the marketing budget for [...]
5 Truths the Boss Needs to Know About Social Media Marketing
For those of us who eat and breathe social media for a living, it is a no-brainer. What about the skeptical company head who just doesn’t quite get social media? Can he or she be swayed to adopting a social media campaign for their business, a program that could lead to both increased brand exposure [...]
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